Chapter 18 Notes

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Visual Merchandising and Display display The visual and artistic aspects of presenting a product to a target group of customers. Display X refers to the visual and artistic aspects of presenting a product to a target group of customers. Visual merchandising, by contrast, encompasses the visual and artistic aspects of the entire business environment. Marketing Essentials Chapter 18, Section 18.1
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Page 1 and 2: Display Chapter Features 18 Visual
Page 3: Visual Merchandising and Display vi
Page 7 and 8: Storefront A marquee is an architec
Page 9 and 10: Store Interior Stores utilize visua
Page 11 and 12: Store Interior fixtures The princip
Page 13 and 14: Interior Displays point-ofpurchase
Page 15 and 16: Interior Displays Props, also calle
Page 17 and 18: SECTION 18.1 REVIEW - click twice t
Page 19 and 20: Display Design and Preparation A di
Page 21 and 22: Display Design and Preparation 2. S
Page 23 and 24: Display Design and Preparation 4. M
Page 25 and 26: Manipulating Artistic Elements The
Page 31 and 32: Manipulating Artistic Elements foca
Page 33 and 34: Manipulating Artistic Elements form
Page 35 and 36: Display Design and Preparation 5. E
Page 37: SECTION 18.2 REVIEW

Chapter 18 Notes

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