Chapter 18 Notes

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Display Design and Preparation 1. Selecting the merchandise for display. Display merchandise must be visually appealing and appropriate for the season. Marketing Essentials Chapter 18, Section 18.2
Display Design and Preparation 2. Selecting the display. There are four basic types of display: • One item display, showing a single item • Similar-product display, showing one kind of item from several different brands • Related-merchandise display, grouping items that can be used together • Cross-mix merchandise display, featuring mixed merchandise that creates a scene Marketing Essentials Chapter 18, Section 18.2
Page 1 and 2: Display Chapter Features 18 Visual
Page 3 and 4: Visual Merchandising and Display vi
Page 5 and 6: Elements of Visual Merchandising Me
Page 7 and 8: Storefront A marquee is an architec
Page 9 and 10: Store Interior Stores utilize visua
Page 11 and 12: Store Interior fixtures The princip
Page 13 and 14: Interior Displays point-ofpurchase
Page 15 and 16: Interior Displays Props, also calle
Page 17 and 18: SECTION 18.1 REVIEW - click twice t
Page 19: Display Design and Preparation A di
Page 23 and 24: Display Design and Preparation 4. M
Page 25 and 26: Manipulating Artistic Elements The
Page 31 and 32: Manipulating Artistic Elements foca
Page 33 and 34: Manipulating Artistic Elements form
Page 35 and 36: Display Design and Preparation 5. E
Page 37: SECTION 18.2 REVIEW

Chapter 18 Notes

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