Chapter 18 Notes
Chapter 18 Notes
Chapter 18 Notes
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Manipulating Artistic Elements<br />
color wheel<br />
A circular<br />
illustration of the<br />
relationships<br />
between colors.<br />
complementary<br />
colors<br />
Colors that are<br />
opposites on the<br />
color wheel and<br />
are used to<br />
create high<br />
contrast.<br />
Various types of lines create different<br />
impressions. For example, straight lines<br />
suggest stiffness and control while<br />
curving lines suggest freedom and<br />
movement.<br />
Display colors should contrast with the<br />
surrounding colors to make the display<br />
stand out. The standard color wheel X<br />
illustrates the relationships among colors.<br />
Complementary colors X are found opposite<br />
each other on the color wheel and are used to<br />
create high contrast.<br />
Marketing Essentials <strong>Chapter</strong> <strong>18</strong>, Section <strong>18</strong>.2
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