Chapter 18 Notes
Chapter 18 Notes
Chapter 18 Notes
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Display Design and Preparation<br />
5. Evaluating Completed Displays<br />
Be sure to ask questions about your<br />
displays, such as:<br />
• Do they enhance the store’s image,<br />
appeal to customers, and promote the<br />
product in the best possible way?<br />
• Was a theme creatively applied?<br />
• Were the color and signage<br />
appropriate?<br />
• Was the result pleasing?<br />
Marketing Essentials <strong>Chapter</strong> <strong>18</strong>, Section <strong>18</strong>.2
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