Chapter 18 Notes
Chapter 18 Notes
Chapter 18 Notes
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Visual Merchandising and Display<br />
visual<br />
merchandising<br />
Coordinating the<br />
physical<br />
elements in a<br />
place of business<br />
to project the<br />
right image to<br />
customers.<br />
Visual merchandising X<br />
encompasses all of the physical<br />
elements that merchandisers use to<br />
project an image to customers.<br />
Visual merchandising:<br />
• Promotes interest in<br />
merchandise or services<br />
• Encourages purchasing<br />
• Reinforces customer<br />
satisfaction<br />
Marketing Essentials <strong>Chapter</strong> <strong>18</strong>, Section <strong>18</strong>.1
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