Chapter 18 Notes

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Store Layout store layout The ways that stores use floor space to facilitate and promote sales and serve customers. Store layout X refers to ways that stores use floor space to facilitate and promote sales and serve customers. There are four distinct spaces: • Selling space: General interior of the store • Storage space: Stockrooms and inventory • Personnel space: Employee lockers and offices • Customer space: Areas of comfort and convenience for customers Store isles influence buying behavior more so than any other visual merchandising element! Marketing Essentials Chapter 18, Section 18.1
Store Interior Stores utilize visual merchandising tools such as: • Mannequins • Seating • Props • Floor and wall coverings • Lighting • Colors • Store fixtures • Interior signage • Graphics Marketing Essentials Chapter 18, Section 18.1
Page 1 and 2: Display Chapter Features 18 Visual
Page 3 and 4: Visual Merchandising and Display vi
Page 5 and 6: Elements of Visual Merchandising Me
Page 7: Storefront A marquee is an architec
Page 11 and 12: Store Interior fixtures The princip
Page 13 and 14: Interior Displays point-ofpurchase
Page 15 and 16: Interior Displays Props, also calle
Page 17 and 18: SECTION 18.1 REVIEW - click twice t
Page 19 and 20: Display Design and Preparation A di
Page 21 and 22: Display Design and Preparation 2. S
Page 23 and 24: Display Design and Preparation 4. M
Page 25 and 26: Manipulating Artistic Elements The
Page 31 and 32: Manipulating Artistic Elements foca
Page 33 and 34: Manipulating Artistic Elements form
Page 35 and 36: Display Design and Preparation 5. E
Page 37: SECTION 18.2 REVIEW

Chapter 18 Notes

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