Chapter 18 Notes

More documents

Recommendations

Info

Manipulating Artistic Elements Shape refers to the physical appearance, or outline, of a display. Some of the shapes that display units may resemble include: • Squares • Cubes • Circles • Triangles Displays that have little or no distinct shape are called mass displays. Marketing Essentials Chapter 18, Section 18.2
Manipulating Artistic Elements focal point An area in a display that attracts attention first, above all else. Effective displays have direction, which is a smooth visual flow from one part of the display to another. They should also have a focal point X, an area in the display that attracts attention first, above all else. Marketing Essentials Chapter 18, Section 18.2
Page 1 and 2: Display Chapter Features 18 Visual
Page 3 and 4: Visual Merchandising and Display vi
Page 5 and 6: Elements of Visual Merchandising Me
Page 7 and 8: Storefront A marquee is an architec
Page 9 and 10: Store Interior Stores utilize visua
Page 11 and 12: Store Interior fixtures The princip
Page 13 and 14: Interior Displays point-ofpurchase
Page 15 and 16: Interior Displays Props, also calle
Page 17 and 18: SECTION 18.1 REVIEW - click twice t
Page 19 and 20: Display Design and Preparation A di
Page 21 and 22: Display Design and Preparation 2. S
Page 23 and 24: Display Design and Preparation 4. M
Page 25 and 26: Manipulating Artistic Elements The
Page 27 and 28: Manipulating Artistic Elements The
Page 29: Manipulating Artistic Elements The
Page 33 and 34: Manipulating Artistic Elements form
Page 35 and 36: Display Design and Preparation 5. E
Page 37: SECTION 18.2 REVIEW

Chapter 18 Notes

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?