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Chapter 18 Notes

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Chapter 18 Notes

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Manipulating Artistic Elements<br />

triadic colors<br />

Three colors that<br />

are equally<br />

spaced on the<br />

color wheel.<br />

Triadic colors X involve three colors<br />

equally spaced on the color wheel,<br />

such as red, yellow, and blue. Triadic<br />

color harmony creates vivid and<br />

contrasting color schemes.<br />

Effective displays use color groupings<br />

to create visual calm or excitement.<br />

Marketing Essentials <strong>Chapter</strong> <strong>18</strong>, Section <strong>18</strong>.2

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