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Chapter 18 Notes

Chapter 18 Notes

Chapter 18 Notes

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Manipulating Artistic Elements<br />

focal point<br />

An area in a<br />

display that<br />

attracts attention<br />

first, above all<br />

else.<br />

Effective displays have direction,<br />

which is a smooth visual flow<br />

from one part of the display to<br />

another.<br />

They should also have a focal point X,<br />

an area in the display that attracts<br />

attention first, above all else.<br />

Marketing Essentials <strong>Chapter</strong> <strong>18</strong>, Section <strong>18</strong>.2

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