Chapter 18 Notes
Chapter 18 Notes
Chapter 18 Notes
SHOW LESS
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Display Design and Preparation<br />
A display generally has about four to six<br />
seconds to attract a customer’s<br />
attention, create a desire, and sell a<br />
product.<br />
Display design involves five steps:<br />
1. selecting the merchandise for display<br />
2. selecting the display<br />
3. choosing a setting<br />
4. manipulating artistic elements<br />
5. evaluating completed displays<br />
Marketing Essentials <strong>Chapter</strong> <strong>18</strong>, Section <strong>18</strong>.2
Change language