Chapter 18 Notes
Chapter 18 Notes
Chapter 18 Notes
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Store Layout<br />
store layout<br />
The ways that<br />
stores use floor<br />
space to facilitate<br />
and promote<br />
sales and serve<br />
customers.<br />
Store layout X refers to ways that stores use<br />
floor space to facilitate and promote sales and<br />
serve customers. There are four distinct spaces:<br />
• Selling space: General interior of the store<br />
• Storage space: Stockrooms and inventory<br />
• Personnel space: Employee lockers and<br />
offices<br />
• Customer space: Areas of comfort and<br />
convenience for customers<br />
Store isles influence buying behavior more so than<br />
any other visual merchandising element!<br />
Marketing Essentials <strong>Chapter</strong> <strong>18</strong>, Section <strong>18</strong>.1
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