Chapter 18 Notes
Chapter 18 Notes
Chapter 18 Notes
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Manipulating Artistic Elements<br />
proportion<br />
The relationship<br />
between and<br />
among objects in<br />
a display.<br />
Texture is the look of the surfaces<br />
in a display. The contrast between<br />
the textures used in a display<br />
creates visual interest.<br />
Proportion X refers to the<br />
relationship between and among<br />
objects in a display. Props, graphics,<br />
and signs should be in proportion to<br />
the merchandise; they should not<br />
dominate the display.<br />
Marketing Essentials <strong>Chapter</strong> <strong>18</strong>, Section <strong>18</strong>.2
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