ANNUAL REPORT 2006 - Skanska

RESIDENTIAL DEVELOPMENT
LIVING CLOSE TO
BOTH THE CITY
AND NATURE
How do people want to live? Where do they want
to live? Rudsberghaugen is one answer provided
by Skanska’s residential developers in Lillestrøm,
Norway − a town midway between the capital of Oslo
and its international airport. The location is close to both
nature and a city, and the interior design of the homes is
bright and open.
Residential development is the field of activity where
Skanska is closest to end customers. Understanding
the needs and wishes of various customer categories
is the key to success. This requires both good intuition
and customer surveys to make the right choices. And
Skanska’s efforts are rated immediately by customers.
Sales figures speak their own clear language.
But it is not enough to be able to offer the right
home to the right customer. It is a matter of crafting
attractive neighborhoods, finding suitable locations and
creating pleasant residential milieus.
Rudsberghaugen is a sold-out residential area in
Lillestrøm, Norway. One of numerous Skanska-developed
projects, this new neighborhood has everything.
Its 76 free-standing and attached houses of course
feature light Nordic colors and such state-of-the-art
fittings as oak parquet, floor-heated wet rooms and
even central vacuum systems. The last phase is also
equipped for gas as an alternative energy source for
kitchens, heating stoves and barbecues.
But other home builders can offer these things too.
A Skanska neighborhood must have additional qualities.
There is the matter of location. The neighborhood
should be well-located in terms of transportation and
services. But it should also be well designed and in harmony
with its surroundings, whether in the heart of a
city or in a verdant suburb.
Rudsberghaugen − like many other Skanska projects
− is an example of a new neighborhood that flows with
nature instead of fighting it. The harmonious design of
the area also gives its residents marvelous views of hills,
forests and water. The Nitelva River and its marina are
within sight.
Meanwhile downtown Lillestrøm with all its services
and the express train to Oslo Airport in Gardermoen are
only one kilometer away. And Oslo itself is only 10 miles
(16 km) or so away.
Skanska Annual Report 2006 Residential Development 29