Kalimantan Forests and Climate Partnership (KFCP) Design ...

4.2 COMMUNICATION AND EXTERNAL RELATIONSHIPS
Communications Strategy
The KFCP is designed as a learning activity, producing information and capturing knowledge from
that information to be communicated to a number of distinct audiences, some of whom will be
engaged in an ongoing dialogue with the KFCP staff. Communicating effectively will require the
development of a Communications Strategy that will define: Who are the KFCP audiences; what
are their information needs; and what is the best method/media for communicating with them?
Some audiences, such as the Department of Climate Change and working groups of the Technical
Panel will require specific types of technical information, often according to a prescribed schedule.
Other groups, such as people in target villages, local government officials, and the general public in
Central Kalimantan, will need information related to their role in REDD, which will evolve over the
life of the KFCP. Messages will have a variety of purposes including socializing REDD, changing
behaviours related to land use and fire, informing science and policy, and building government and
community support for REDD. A Knowledge, Attitudes and Practices (KAP) Survey of target villages
at the beginning of implementation will provide a baseline against which to measure the effectiveness
of behaviour change communication and will ensure that gender elements are mainstreamed. It is
envisioned that some form of web-based communication system will be set up for internal
communication while external communication to some audiences may be facilitated by either a
dedicated web site or using a site that may be established to support ICFI.
A consultant will be engaged early in Year 1 to develop the Communications Strategy that will
address public outreach, a proactive media approach, and a branding strategy. The strategy will
include Guidelines for Internal and External KFCP Communications that complies with AusAID
policy and addresses who can communicate to the various audiences on specific topics, including
communications with the news media and civil society. The KFCP must develop and maintain strong
working relationships with the following groups and develop communication mechanisms that are
both effective and efficient. See Figure 5, which depicts communications flows.
4.2.1 Central Kalimantan Provincial Government and Kapuas District
On 8 April 2008, the Provincial Secretary issued an instruction establishing a KFCP coordinating
team and supporting secretariat to coordinate KFCP activities with relevant provincial agencies,
district government and the University of Palangka Raya. Representatives from the provincial REDD
task force are expected to be included in the provincial-level secretariat. This will be the official point
of coordination for KFCP Coordinator, although direct coordination with key agencies, such as the
Planning Board and the Forestry Department, will be required on a regular basis. The Coordinator, or
one of his/her staff, will have to meet regularly with the Governor and the District Leader to keep
them informed of progress and seek their guidance on important policy, coordination, or capacity
building issues. The KFCP will have to coordinate its work with the government programs and
initiatives described below.
The Governor of Central Kalimantan has provided strong support for REDD to be included in a post-
2012 international framework to address GHG emissions, and is similarly a strong supporter for the
rehabilitation and sustainable use of peatlands within the EMRP area. The Governor is responsible for
the implementation of INPRES 2/2007, GoI‘s program for rehabilitating the EMRP area.
The Provincial Government is currently developing a framework on sustainable peatland based on the
existing National Strategy and Action Plan for Sustainable Management of Peatlands and the
‗Green Government Policy‘ that is currently being developed by a special task force.
The Provincial Government is also preparing a Special Task Force for REDD at the provincial level
that will undertake the tasks listed below. The KFCP will have to coordinate closely with this REDD
Task Force, especially in terms of building REDD capacity and developing a communications
strategy.
(i)
establish institutional arrangements for REDD activities in Central Kalimantan;
KALIMANTAN FORESTS AND CLIMATE PARTNERSHIP (KFCP) DESIGN DOCUMENT 45