The Information Society in Spain - Plan Avanza

Development of Information Society in Spain:
e-Commerce (B2C)
Sharp rise in e-Commerce adoption:
from €1.5 billion in 2003 to € 4.8
billion at the end of 2007.
Growth over the last year has
amounted to 71.4%.
Despite this substantial increase,
Spanish figures are still distant from the
European average.
This spectacular growth is explained
by a substantial increase of 3 million
on-line buyers, reaching 8 million
people in 2007.
Electronic Commerce volume (B2C)
4,761MM €
On-line buyers (B2C)
8.0 MM
+71.4%
2,778MM €
5.1 MM
Almost 40% of Internet
users made on-line
purchases in 2007, in
contrast to 27.3% in
2006.
Source: ONTSI
2006 2007
Source: ONTSI
2006 2007
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