The Information Society in Spain - Plan Avanza

Development of Information Society in Spain:
Promoting Digital Content Industry
High priority since 2007 to develop the Digital Content sector for its huge potential
(450 MM Spanish Speaking people), one of the fastest growing in the Spanish
economy.
In-depth analysis of the sector in its various areas of activity:
1. Videogames 2. Music and Radio 3. Cinema and Video
4. Audiovisuals 5. Publications 6. Advertising
7. Networked Society
Meetings with the leading agents in each of these areas and the establishment of
communications channels for the definition of priorities.
Plan to promote Digital Content: €850 million in 2008-2009 and agreement with
ICEX.
FICOD 2009: International Forum for Digital Content (Madrid, 17-19 Nov. 09):
• + 15.000 international attendants.
• + 200 international speakers.
• 3 th International Conference on Intellectual Property.
• Widely considered by the Industry as an initiative for action and promotion.
• More internationalization. EEUU: invited country.
• Greater budget: + 8.1% than 2008 edition.
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