The Information Society in Spain - Plan Avanza
The Information Society in Spain - Plan Avanza
The Information Society in Spain - Plan Avanza
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Recent analysts’ op<strong>in</strong>ions … (III)<br />
IBM – Report on ICT Direct Foreign Investment 2007, October 2008<br />
• In 2007, Spa<strong>in</strong> ranked 8th worldwide <strong>in</strong> terms of total employment created by Foreign Direct<br />
Investment (FDI) <strong>in</strong> the ICT sector.<br />
• Spa<strong>in</strong> climbs 14 positions <strong>in</strong> this rank<strong>in</strong>g, up from 22th <strong>in</strong> 2006.<br />
• FDI <strong>in</strong> the ICT sector created 24,000 jobs <strong>in</strong> Spa<strong>in</strong> <strong>in</strong> 2007, of which 3,600 jobs were created directly<br />
<strong>in</strong> the ICT sector and the rest <strong>in</strong> subsidiary <strong>in</strong>dustries and sectors.<br />
PriceWaterHouseCoopers - Global Enterta<strong>in</strong>ment and Media Outlook 2008 - 2012<br />
• PwC forecasts po<strong>in</strong>t out that Spa<strong>in</strong> will be one of the world’s on-l<strong>in</strong>e advertis<strong>in</strong>g markets to show a<br />
higher growth <strong>in</strong> 2008 - 2012.<br />
• CAGR for the Spanish on-l<strong>in</strong>e advertis<strong>in</strong>g will reach 37.2%, compared to the average 22.1% for EMEA.<br />
• <strong>The</strong> Spanish digital content market represents 2.2% of the world’s global market. This percentage will<br />
<strong>in</strong>crease up to a 2.4% <strong>in</strong> 2012*.<br />
Everis – <strong>The</strong> market for telecommunications <strong>in</strong> the Spanish SMEs, November 2008<br />
• Higher sophistication <strong>in</strong> the use of ICT by SMEs:<br />
• Almost 80% of Spanish SMEs have contracted fixed voice, mobile and broadband services, up<br />
13% from 2007.<br />
(*)ONTSI estimation based on PwC report<br />
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