Annual and Sustainability Report 2011 - Teracom

Denmark
Denmark is the Group's youngest market with both network
and Pay-TV operations. Boxer Denmark became operational in
November 2009 following the closing of the Danish analog terrestrial
network. On January 6, 2012, Boxer Denmark reached
200,000 customers and the 300,000 mark was reached already
in February.
Sales Boxer Denmark.
MSEK
300
200
100
0
2009 2010
■ Sales MSEK
2011
2011
• Boxer Denmark exceeded 300,000 customers on February 5, 2012.
• During the year TV 2 decided to become a Pay-TV channel and made
the switch in January 2012.
• Decision was taken to launch HDTV in Denmark in 2012.
The margin for Boxer Denmark is
negative due to startup costs.
SEK 345
million
Sales for Teracom Denmark 2011.
During the year Group-wide Guiding Stars and leadership principles
were launched. An internal mentoring program aimed at junior
managers was initiated.
Number of employees at Boxer Denmark: 33
Number of employees at Teracom Denmark: 65
19 %
Operating margin for Teracom
Denmark 2011.
The carbon footprint was analyzed to identify the most important
aspects on which to focus moving forward.
300 000
Pay-TV subscribers for Boxer Denmark
February 5, 2012.
Teracom Denmark has long-term contracts that provide stable revenue;
new business in the telecom sector has developed with both new and
existing customers. Boxer Denmark has a strong position in the Danish
Pay-TV market as a »Preferred Brand«; the number of subscribers
increased dramatically over the past year. Revenue increased by almost
80 percent over the previous year but, as expected, the result is still
negative since the business is in an expansion phase.
20