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RACE AND THE ENFORCEMENT OF DRUG DELIVERY LAWS IN ...

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to danger, instantaneous addiction and violence in popular and media imagery.<br />

Studies of media representations of crack cocaine suggest that these images have<br />

been highly racialized and linked to danger. 116 For example, Jimmie L. Reeves<br />

and Richard Campbell (1994) showed that the media imagery surrounding<br />

cocaine changed as the practice of smoking cocaine spread to the poor and<br />

nonwhite. Early in the 1980s, they suggest, the typical cocaine-related story<br />

focused on white recreational users who snorted the drug in its powder form,<br />

relied on news sources associated with the drug treatment industry and<br />

emphasized the possibility of recovery. By late 1985, however, this theme was<br />

supplanted by a new "siege paradigm” in which transgressors were poor,<br />

nonwhite and often violent users and dealers of crack cocaine, while law<br />

enforcement officials emphasizing the need for law-and-order responses to the<br />

drug problem replaced treatment specialists in the role of drug “experts.”<br />

There is abundant evidence that many of the images, associations and claims<br />

made about crack cocaine in the popular media in the 1980s and 1990s were false<br />

or misleading. For example, media claims about the addictiveness of crack<br />

cocaine were clearly exaggerated: in fact, many crack cocaine users are not<br />

instantly or inevitably addicted. 117 Similarly, as is discussed below, the adverse<br />

health consequences associated with crack cocaine use have been exaggerated,<br />

and there no longer appears to be a particular association between the crack<br />

cocaine market and violence. 118 These misrepresentations notwithstanding, drug<br />

policies and enforcement practices may be influenced by the cultural<br />

construction and racial coding of drugs. That is, ostensibly race-neutral practices<br />

(such as sentencing policies that treat users of crack cocaine more harshly than<br />

users of powder cocaine) may reflect the association of certain substances or<br />

modes of ingestion with racially or ethnically stigmatized groups rather than<br />

objective criteria. 119 To the extent that the focus on crack cocaine is not a function<br />

of race-neutral considerations, confidence in this conclusion is bolstered. Below,<br />

various race-neutral explanations for the focus on this particular substance are<br />

considered.<br />

116 Beckett 1995; Beckett and Sasson 1998; Reeves and Campbell 1994; Reinarman and Levine<br />

1997.<br />

117<br />

Morgan and Zimmer 1997; Reinarman et al. 1997; Reinarman and Levine, 1995; Reinarman,<br />

Murphy and Waldorf, 1994; Waldorf, Murphy and Reinarman, 1991.<br />

118<br />

See also U.S. Sentencing Commission 2007.<br />

119 Beckett 1997; Duster 1997; Manderson 1997; Musto 1973; Reinarman and Levine 1997;<br />

Steiner 2001; Tonry 1995.<br />

79

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