All you should know before exporting to Malaysia - Ministry of ...

Food Safety Standards In Major Export Markets: A Readymade Guide For Agro Exporters
(a) The CIF value at the time of importation of the products or when importation can be proven; or
(b) The earliest ascertained price paid for the products of undetermined origin in the territory of the
Member State where the working or processing takes place.
The formula for 40 percent ASEAN content is as follows:
Value of Imported Non‐ASEAN Materials Origin Materials, Parts or Produce + Value of Undetermined
Origin Materials, Parts or Produce ≤ 60% x 100 FOB Price
DIRECT SHIPMENT PROVISIONS For CEPT
The following shall be considered as consigned directly from the exporting Member State to the
importing Member State:
(a) If the products are transported passing through the territory of any other ASEAN country;
(b) If the products are transported without passing through the territory of any other non‐ ASEAN
country;
(c) The products whose transport involves transit through one or more intermediate non‐ASEAN
countries with or without transshipment or temporary storage in such countries provided that:
(i) the transit entry is justified for geographical reasons or by consideration related exclusively
to transport requirements;
(ii) the products have not entered into trade or consumption there; and
(iii) the products have not undergone any operation there other than unloading and reloading
or any operation required to keep them in good condition.
LABELING REQUIREMENTS
A. General Requirements
Language to be used
Where the food is produced, prepared or packaged in Malaysia, the language to be used is
Bahasa Malaysia and in the case of imported food, the language may be in Bahasa Malaysia or
English, and in either case may include translation thereof in any other language.
Particulars in labeling
1. The appropriate designation of the food or a description of the food containing the common name
of its principle ingredients. ʺAppropriate designationʺ means a name or description, being a
specific, not generic name or description, which shall indicate to the prospective purchaser the true
nature of the food to which it is applied. The lettering on the label shall be so prominent in height,
visual emphasis, and position to be conspicuous by comparison with any other matter appearing
on the label.
2. In the case of mixed or blended food, words which indicate that the contents are mixed or
blended, as the case may be, and such word shall be conjoined with the appropriate designation
of the food, in the following form:
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