Cosmetic Surgery and Beauty Magazine #68

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feature beauty & spa Straight from the salon DIY STYLING 102 www.cosbeauty.com.au
eauty feature & spa Joseph Mourad on Hair stylist to the stars Joseph Mourad has invented a game-changing device – the first and only combined hair dryer, straightener and styler. Caitlin Bishop reports. There’s nothing better than a salon blow dry and straighten – but, for a style that seems so easily done in-salon, the same look can become near impossible to achieve at home. Not any longer. Joseph Mourad is an established and celebrity-renowned hairdresser in Sydney’s Double Bay. Now, he’s released a game-changing invention after 10 years in development – the first and only hair dryer and straightener combined. The frustration associated with DIY styling is down to coordination, Mourad believes. The secret behind that fresh-from-the-salon look is the ability to move seamlessly between a blowdryer, brush and straightener. The answer? Mourad has combined these three tools into one device. With hot plates for straightening, hot air vents for blowdrying and attachable brush bristles, Mourad’s system dries hair, adds volume and straightens or styles for a smooth, slick finish. SHARK TANK Joseph Mourad presented his product on the entrepreneurial show SHARK TANK on Channel 10 last season. Here’s an excerpt from what one of the “sharks” (akajudges) Naomi Simson had to say: ‘For more than 30 years as a stylist, Joseph Mourad has pondered why people cannot get a salon quality blow dry at home,’ Simson says. ‘Joseph has invented a cross between a hairdryer and a straightening iron – he spent close to $800k developing his invention.... and beautifully designed device.’ For more information on this revolutionary DIY styling device, call 02 9328 2277 or visit www.josephmourad.com.au Transform your look in minutes, whether you’re after slick and straight shine, soft waves and body, or large, flowing curls. Most importantly, it’s fast. Mourad’s device can transform your look in only minutes, whether you’re after slick and straight shine, soft waves and body, or large, flowing curls. The blowdryer, brush and straightener can be used as a combined system, or separately as a stand-alone blowdryer or straightener. In short, this is an all-inone solution to DIY styling. Mourad’s invention brings professional styling home with you; it’s easy to use and achieves fast, runway-ready results. csbm www.cosbeauty.com.au 103
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RRP $14.95 (incl. GST) (NZ $15.95 i
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Cosmetic Surgery and Beauty Magazine #68

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