Cosmetic Surgery and Beauty Magazine #68
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industry<br />
Sign up<br />
members<br />
to your<br />
clinic<br />
The new Memberships feature<br />
from Shortcuts software will<br />
keep your clients coming back<br />
<strong>and</strong> spending more.<br />
Today’s discerning clients expect more than a<br />
transactional relationship with the businesses they<br />
choose to interact with. When they select your clinic<br />
above your competitor’s, it’s because they believe you will<br />
provide them with the complete experience they are after.<br />
They expect you to make them feel welcome, relaxed <strong>and</strong> –<br />
above all – valued.<br />
If you can meet this expectation, you will be rewarded<br />
with a committed client who will keep returning time <strong>and</strong> time<br />
again. This is why being able to build rapport <strong>and</strong> provide<br />
meaningful rewards is more important than ever before.<br />
Membership programs are the ideal way to create this<br />
sense of exclusivity, while providing tangible benefits to your<br />
clients. The new Memberships feature from Shortcuts makes<br />
creating a membership program simple – <strong>and</strong> will help clinics<br />
encourage repeat visits <strong>and</strong> take the customer experience to<br />
the next level.<br />
This feature empowers clients to pay in regular<br />
installments to receive a specific set of benefits – such as six<br />
IPL treatments over six months, for a reduced price. There<br />
36 www.cosbeauty.com.au
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