Cosmetic Surgery and Beauty Magazine #68
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skin<br />
Flawless finishes<br />
High-quality minerals are designed<br />
to interact with light, a concept that<br />
causes their celebrated, soft-focus<br />
effect. The jane iredale makeup line<br />
encompasses a variety of foundations<br />
that provide the full spectrum of finishes<br />
– from sheer to full, <strong>and</strong> luminescent<br />
to velvety.<br />
jane iredale makeup uses pure<br />
mineral pigment, without the nasties.<br />
There are no “fillers” such as talc<br />
included in any jane iredale formulation.<br />
This means the range of foundations<br />
<strong>and</strong> concealers provides exceptional<br />
coverage <strong>and</strong> calls for minimal<br />
touch-ups.<br />
Adherence<br />
The mineral pigments used in jane<br />
iredale makeup bind together upon<br />
application so they resist running,<br />
creasing <strong>and</strong> smearing. They can be<br />
removed with cleanser, or a special<br />
micro-fiber cloth from jane iredale<br />
(Magic Mitt), which requires only water<br />
for effective cleansing. csbm<br />
Quality testing<br />
Each jane iredale product undergoes specific testing – not because it’s<br />
required but because the company believes in offering the consumer the<br />
highest quality product line possible.<br />
SUNSCREEN TESTING – jane<br />
iredale conducts extensive testing of<br />
its sunscreen products to determine<br />
their efficacy in terms of UVA <strong>and</strong><br />
UVB protection in compliance<br />
with both US FDA (Food <strong>and</strong> Drug<br />
Administration) <strong>and</strong> international<br />
requirements <strong>and</strong> testing<br />
methodologies.<br />
INGREDIENT TESTING – This is<br />
an in vitro test conducted with light<br />
rays to determine the percentage of<br />
active ingredients. It is required by<br />
some countries in order to register<br />
products claiming an SPF. The light<br />
rays measure the absorption <strong>and</strong><br />
reflection of light in order to confirm<br />
the percentage of actives, in this<br />
case titanium dioxide <strong>and</strong> zinc oxide.<br />
STABILITY TESTING – This<br />
measures shelf life. The product<br />
can be tested in real time, provided<br />
the product has been in the line<br />
long enough, or it can be measured<br />
through an incubation process.<br />
This subjects the product to intense<br />
heat <strong>and</strong> cold for a period of one<br />
month. This acceleration is equal<br />
to one year.<br />
the jane iredale products. The br<strong>and</strong><br />
can legitimately claim the products<br />
are: Dermatologist Tested. Soothing.<br />
Safety Tested. Allergy Tested.<br />
Clinically Tested. Hypoallergenic.<br />
PRESERVATIVE TESTING –<br />
This test proves the efficacy of<br />
the preservative system. This is<br />
particularly important to the jane<br />
iredale br<strong>and</strong>, as they insist on<br />
using systems that don’t rely on<br />
parabens <strong>and</strong> phenoxyethanol but<br />
rely on more natural methods. In a<br />
laboratory, bacteria, yeast <strong>and</strong> mould<br />
were introduced into the product.<br />
Staphylococcus epidermidis,<br />
Pseudomoas aeruginosa <strong>and</strong><br />
Escerichia coli (E. coli) were<br />
introduced a second <strong>and</strong> third<br />
time after allowing seven days of<br />
incubation. The test allows the<br />
evaluation of the real capacity of<br />
the preservative system of not only<br />
preventing microbial contamination<br />
but of also reducing it to a level that<br />
is safe for human health. In other<br />
words, the preservative system has<br />
to be able to kill the organisms.<br />
When the test was finished (21 days)<br />
no microbial activity was detectible.<br />
SENSITIVITY TESTING – A<br />
sensitivity test is conducted on 50<br />
people per product. This is a twophase<br />
test, which tests irritancy <strong>and</strong><br />
sensitivity. During the first phase, the<br />
test is repeated three times on the<br />
same subject within a week. There is<br />
a ten to fourteen day break <strong>and</strong> then<br />
the subject is patch-tested for three<br />
consecutive days. There is a 24-hour<br />
evaluation <strong>and</strong> 48-hour evaluation.<br />
No sensitivity was recorded to any of<br />
COMEDOGENICITY TESTING<br />
– jane iredale conducts<br />
comedogenicity tests on all<br />
products. All products exhibit no<br />
comedogenicity.<br />
HEAVY METALS TESTING – A<br />
heavy metal test is performed on all<br />
jane iredale products. There is no<br />
measurable amount of heavy<br />
metals in any product including lead<br />
<strong>and</strong> nickel.<br />
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