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Cosmetic Surgery and Beauty Magazine #68

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skin<br />

Flawless finishes<br />

High-quality minerals are designed<br />

to interact with light, a concept that<br />

causes their celebrated, soft-focus<br />

effect. The jane iredale makeup line<br />

encompasses a variety of foundations<br />

that provide the full spectrum of finishes<br />

– from sheer to full, <strong>and</strong> luminescent<br />

to velvety.<br />

jane iredale makeup uses pure<br />

mineral pigment, without the nasties.<br />

There are no “fillers” such as talc<br />

included in any jane iredale formulation.<br />

This means the range of foundations<br />

<strong>and</strong> concealers provides exceptional<br />

coverage <strong>and</strong> calls for minimal<br />

touch-ups.<br />

Adherence<br />

The mineral pigments used in jane<br />

iredale makeup bind together upon<br />

application so they resist running,<br />

creasing <strong>and</strong> smearing. They can be<br />

removed with cleanser, or a special<br />

micro-fiber cloth from jane iredale<br />

(Magic Mitt), which requires only water<br />

for effective cleansing. csbm<br />

Quality testing<br />

Each jane iredale product undergoes specific testing – not because it’s<br />

required but because the company believes in offering the consumer the<br />

highest quality product line possible.<br />

SUNSCREEN TESTING – jane<br />

iredale conducts extensive testing of<br />

its sunscreen products to determine<br />

their efficacy in terms of UVA <strong>and</strong><br />

UVB protection in compliance<br />

with both US FDA (Food <strong>and</strong> Drug<br />

Administration) <strong>and</strong> international<br />

requirements <strong>and</strong> testing<br />

methodologies.<br />

INGREDIENT TESTING – This is<br />

an in vitro test conducted with light<br />

rays to determine the percentage of<br />

active ingredients. It is required by<br />

some countries in order to register<br />

products claiming an SPF. The light<br />

rays measure the absorption <strong>and</strong><br />

reflection of light in order to confirm<br />

the percentage of actives, in this<br />

case titanium dioxide <strong>and</strong> zinc oxide.<br />

STABILITY TESTING – This<br />

measures shelf life. The product<br />

can be tested in real time, provided<br />

the product has been in the line<br />

long enough, or it can be measured<br />

through an incubation process.<br />

This subjects the product to intense<br />

heat <strong>and</strong> cold for a period of one<br />

month. This acceleration is equal<br />

to one year.<br />

the jane iredale products. The br<strong>and</strong><br />

can legitimately claim the products<br />

are: Dermatologist Tested. Soothing.<br />

Safety Tested. Allergy Tested.<br />

Clinically Tested. Hypoallergenic.<br />

PRESERVATIVE TESTING –<br />

This test proves the efficacy of<br />

the preservative system. This is<br />

particularly important to the jane<br />

iredale br<strong>and</strong>, as they insist on<br />

using systems that don’t rely on<br />

parabens <strong>and</strong> phenoxyethanol but<br />

rely on more natural methods. In a<br />

laboratory, bacteria, yeast <strong>and</strong> mould<br />

were introduced into the product.<br />

Staphylococcus epidermidis,<br />

Pseudomoas aeruginosa <strong>and</strong><br />

Escerichia coli (E. coli) were<br />

introduced a second <strong>and</strong> third<br />

time after allowing seven days of<br />

incubation. The test allows the<br />

evaluation of the real capacity of<br />

the preservative system of not only<br />

preventing microbial contamination<br />

but of also reducing it to a level that<br />

is safe for human health. In other<br />

words, the preservative system has<br />

to be able to kill the organisms.<br />

When the test was finished (21 days)<br />

no microbial activity was detectible.<br />

SENSITIVITY TESTING – A<br />

sensitivity test is conducted on 50<br />

people per product. This is a twophase<br />

test, which tests irritancy <strong>and</strong><br />

sensitivity. During the first phase, the<br />

test is repeated three times on the<br />

same subject within a week. There is<br />

a ten to fourteen day break <strong>and</strong> then<br />

the subject is patch-tested for three<br />

consecutive days. There is a 24-hour<br />

evaluation <strong>and</strong> 48-hour evaluation.<br />

No sensitivity was recorded to any of<br />

COMEDOGENICITY TESTING<br />

– jane iredale conducts<br />

comedogenicity tests on all<br />

products. All products exhibit no<br />

comedogenicity.<br />

HEAVY METALS TESTING – A<br />

heavy metal test is performed on all<br />

jane iredale products. There is no<br />

measurable amount of heavy<br />

metals in any product including lead<br />

<strong>and</strong> nickel.<br />

www.cosbeauty.com.au 77

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