Cosmetic Surgery and Beauty Magazine #68
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eauty feature & spa<br />
Joseph<br />
Mourad on<br />
Hair stylist to the stars<br />
Joseph Mourad has invented<br />
a game-changing device<br />
– the first <strong>and</strong> only combined<br />
hair dryer, straightener <strong>and</strong><br />
styler. Caitlin Bishop reports.<br />
There’s nothing better than a salon blow dry <strong>and</strong><br />
straighten – but, for a style that seems so easily done<br />
in-salon, the same look can become near impossible<br />
to achieve at home. Not any longer.<br />
Joseph Mourad is an established <strong>and</strong> celebrity-renowned<br />
hairdresser in Sydney’s Double Bay. Now, he’s released a<br />
game-changing invention after 10 years in development –<br />
the first <strong>and</strong> only hair dryer <strong>and</strong> straightener combined.<br />
The frustration associated with DIY styling is down to<br />
coordination, Mourad believes. The secret behind that<br />
fresh-from-the-salon look is the ability to move seamlessly<br />
between a blowdryer, brush <strong>and</strong> straightener. The answer?<br />
Mourad has combined these three tools into one device.<br />
With hot plates for straightening, hot air vents for blowdrying<br />
<strong>and</strong> attachable brush bristles, Mourad’s system dries<br />
hair, adds volume <strong>and</strong> straightens or styles for a smooth,<br />
slick finish.<br />
SHARK TANK<br />
Joseph Mourad presented his<br />
product on the entrepreneurial show<br />
SHARK TANK on Channel 10 last<br />
season. Here’s an excerpt from<br />
what one of the “sharks” (akajudges)<br />
Naomi Simson had to say:<br />
‘For more than 30 years as a stylist,<br />
Joseph Mourad has pondered why<br />
people cannot get a salon quality<br />
blow dry at home,’ Simson says.<br />
‘Joseph has invented a cross<br />
between a hairdryer <strong>and</strong> a<br />
straightening iron – he spent close<br />
to $800k developing his invention....<br />
<strong>and</strong> beautifully designed device.’<br />
For more information on this<br />
revolutionary DIY styling device,<br />
call 02 9328 2277 or visit<br />
www.josephmourad.com.au<br />
Transform your look in minutes,<br />
whether you’re after slick <strong>and</strong><br />
straight shine, soft waves <strong>and</strong><br />
body, or large, flowing curls.<br />
Most importantly, it’s fast. Mourad’s device can transform<br />
your look in only minutes, whether you’re after slick <strong>and</strong><br />
straight shine, soft waves <strong>and</strong> body, or large, flowing curls.<br />
The blowdryer, brush <strong>and</strong> straightener can be used<br />
as a combined system, or separately as a st<strong>and</strong>-alone<br />
blowdryer or straightener. In short, this is an all-inone<br />
solution to DIY styling. Mourad’s invention brings<br />
professional styling home with you; it’s easy to use <strong>and</strong><br />
achieves fast, runway-ready results. csbm<br />
www.cosbeauty.com.au 103
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