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Cosmetic Surgery and Beauty Magazine #68

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nose<br />

by a nose<br />

Consistently in the top 5 most popular cosmetic procedures,<br />

we take a closer look at the intricate procedure that is rhinoplasty.<br />

Nose surgery, or rhinoplasty, has long been one of<br />

the most frequently performed plastic surgery<br />

procedures. While some want their nose reshaped<br />

because they are unhappy with the nose they were born<br />

with, others become unhappy as ageing changes the<br />

appearance of their nose. For others, an injury may have<br />

bent or distorted the nose, or they may have grown tired of<br />

functional concerns. Whatever the complaint, one thing is<br />

clear: nothing has a greater impact on how a person looks<br />

than the size <strong>and</strong> shape of the nose.<br />

Because the nose is the most defining characteristic of<br />

the face, a slight alteration can greatly improve a person’s<br />

appearance. Similarly, a slight imperfection – caused by<br />

injury, ageing or genetics – can have an overwhelmingly<br />

negative impact on the rest the face. Fortunately, surgeons<br />

are equipped with a number of techniques that allow them<br />

to disguise imperfections <strong>and</strong> restore a nose that is not only<br />

beautiful, but in keeping with the rest of the face.<br />

The techniques used to augment or sculpt the nose differ<br />

depending on the desired outcome, the preference of the<br />

surgeon <strong>and</strong> the functional properties of the nose. Before<br />

the 1970s, the procedure was generally performed via the<br />

intranasal approach, referred to as ‘closed rhinoplasty’. In<br />

1973, however, Dr Wilfred S Goodman initiated a shift in<br />

54 www.cosbeauty.com.au

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