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Lunenburg Part 2 - Section 5 - Social Vulnerability - August 30.pdf

Lunenburg Part 2 - Section 5 - Social Vulnerability - August 30.pdf

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groups, 175 the ICSP does acknowledge the importance of integrating the involvement of active<br />

community interests, and local agencies serving community members. 176<br />

Economic Development Strategy<br />

The District’s Economic Development Strategy reiterates many of the strengths and challenges<br />

noted in the Strategic Plan and ICSP. The Strategy notes the relatively large number of middleincome<br />

earners in the District in comparison to the rest of Nova Scotia, with lower than average<br />

numbers of households earning either over $80,000 or at the very bottom of the income scale. 177<br />

The number of incomes over $50,000 is increasing, and the number below $50,000 is<br />

decreasing. 178<br />

The Strategy states that the number of jobs in the District is increasing, but that the shrinking<br />

manufacturing sector could result in the loss of a significant number of jobs. 179 The ‘youth<br />

retention problem’ is described as a threat to the community’s well-being from an economic and<br />

social perspective, and that the declining overall population is problematic in that it causes<br />

decreased demand for local services, a diminished workforce to attract future employers, and a<br />

shortage of new entrepreneurs to replace those who retire. 180<br />

The Strategy does not fully explain how these employment trends fit together: if the number of<br />

jobs in the District is increasing, why are youth leaving? If declining populations are causing<br />

reduced demand for local services, why is the number of jobs increasing? Is the number of<br />

incomes below $50,000 declining because a lack of jobs in this wage range has forced<br />

employees lacking qualifications for higher-paying jobs to leave the District? Further clarification<br />

could provide a better understanding of socioeconomic challenges.<br />

While businesspeople interviewed as part of the Strategy’s public engagement process<br />

repeatedly emphasized the need to improve the way the region attracts residents, particularly<br />

the provision of more amenities for young families, 181 the Strategy does not emphasize this<br />

approach in its recommendations.<br />

The Economic Development Strategy suggests that supporting the rise of the ‘creative class’<br />

may be an economic solution for the District. The notion of the creative class derives from<br />

economist and social scientist Richard Florida’s widely popular theories about a class of<br />

individuals whose innovation, particularly in high-tech fields, comprises a major economic driver.<br />

These individuals are generally highly-educated professionals working in fields that create new<br />

ideas and content, such as high-tech industries, science, engineering, architecture and design.<br />

Florida maintains that these individuals are drawn to cities with thriving cultural scenes,<br />

entertainment opportunities, night-life, and ethnic and cultural diversity. When ranking cities<br />

according to their creativeness, Florida looks for the creative class share of the workforce; hightech<br />

industry; innovation, measured as patents per capita; and diversity, measured by the<br />

proportion of gay households, intended to indicate an area’s openness to different kinds of<br />

people and ideas. 182<br />

175 Ibid., p. 5.<br />

176 Ibid., p. 21.<br />

177 Millier Dickinson Blais Inc, 2009. p. 27.<br />

178 Ibid.<br />

179 Ibid., p. 55–56.<br />

180 Ibid., p. 57.<br />

181 Ibid., p. 39.<br />

182 Florida, 2002.<br />

58

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