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discovering missions - Southern Nazarene University

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245187 Disc Missions ins 9/6/07 1:04 PM Page 161<br />

Contrasting Philosophies and Strategies of Mission 161<br />

sult was the JESUS film in which all of Jesus’ words come directly from the<br />

Gospel of Luke. Since its first showing in 1979, the JESUS film has been<br />

dubbed into more than 900 languages and has been shown so widely that it is<br />

by far the most-watched full-length feature film ever. Campus Crusade’s goal is<br />

to dub the JESUS film into the 1,154 languages that have at least 75,000 native<br />

speakers each. Reaching that goal will make the film understandable by 99<br />

percent of the people on earth.<br />

After almost two decades of using the JESUS film, Campus Crusade leaders<br />

realized that, in order to better conserve the fruits of the film showings and<br />

draw resulting new believers into a local church, they needed to partner with<br />

mission boards and agencies focused on discipleship and church planting. The<br />

resulting partnerships have been very fruitful. Thousands of new churches have<br />

been established by follow-up programs now accompanying film showings.<br />

The JESUS film has also been contextualized in some ways. For example,<br />

the version shown in Islamic areas starts with Creation. There is a children’s<br />

version with specific scenes added for children. A women’s version is also in<br />

production. In cultures where group decision making is prevalent, the film is<br />

often shown four or five times before any response is expected, allowing the<br />

group decision-making process to take place.<br />

In contrast, the JESUS film has had virtually no effect in the U.S. and Europe.<br />

Why? Is it because there are many films of Jesus’ life available on video<br />

and being shown on television? Is it in part because the technology itself does<br />

not have an attraction for Westerners? Whatever the reasons, this experience reminds<br />

<strong>missions</strong> strategists that there is no tool that will be uniformly effective<br />

everywhere.<br />

Philosophy Determines Strategy<br />

Many convictions go into a philosophy of mission. This chapter has focused<br />

on a few. One’s philosophy of mission is always the starting point for developing<br />

world evangelism strategy. That philosophy of mission will also shape<br />

various tactical elements of that strategy as they are implemented and tweaked.<br />

Questions for Reflection<br />

1. What are the differences between motives, philosophy, and strategy? How do<br />

the three relate to each other?<br />

2. What do you think the constituent parts of Christ’s philosophy of mission<br />

would be if He were on earth today?<br />

3. How should one respond to those who argue that we should just rely on God<br />

rather than doing long-term planning and strategizing?

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