Beer & A Better World - Anheuser-Busch InBev

44 | Global Citizenship Report 2008-2009
Most importantly, all forms of commercial communication
involving InBev Belgium beer brands will be legal, honest
and truthful and will not be unethical or otherwise offend
or impugn human dignity.
Most importantly, all forms of commercial
communication involving InBev Belgium beer
brands will be legal, honest and truthful and
will not be unethical or otherwise offend or
impugn human dignity.
Drawing up a code is only the first step. InBev
Belgium requires all marketing, communications,
legal and trade marketing employees, as well
as our agencies, to follow a training course in
our commercial communications code at least
once a year. In 2009, all marketing and corporate
affairs employees also completed new Webbased
training.
environmental Performance
At InBev Belgium, we continually seek to operate
more efficiently and maintain our quality
standards, while considering our environmental
impacts, in order to be better stewards of the
world in which we live. We focus our environmental
sustainability initiatives on key issues
— water, energy, recycling and packaging.
Our beers are brewed with natural ingredients,
we use pure water in the brewing process, and
we package and distribute our products for
the enjoyment of our consumers. In addition
to being efficient and reducing waste — which
is an important part of our culture — we also
recognize we have a role to play in addressing
shared challenges such as climate change.
2012 environmental Targets
In 2009, we set new targets on key measures
such as water and energy use, as well as carbon
emission reductions, that we will strive to achieve
by the end of 2012. Our global companywide
targets are:
• Increase our waste and by-product recycling
to 99 percent.
• Reduce water use for beer and soft drinks
plants to an industry leading 3.5 hectoliters
of water for each hectoliter of product.
• Reduce energy use per hectoliter by 10 percent.
• Reduce CO2
emissions per hectoliter by
10 percent.
improving environmental Performance
InBev Belgium’s two biggest breweries are
pioneers in environmental performance.
By-products and Waste
The Leuven brewery reuses or recycles more than
99 percent of its waste and by-products. In Jupille
this number is even higher, with a reuse/recycle
rate of 99.5 percent.
In 2009, all our breweries in Belgium combined
produced 153.800 tons of spent grains and
4290 tons of yeast. These products are then sold
to be used in the production of livestock fodder.
At our Jupiler brewery in Jupille, on an annual
basis, we:
• Recycle 700 tons of glass.
• Use 600 tons of mud to enrich agricultural land.
• Grind down five tons of plastic caps to produce
plastic pallets.
• Recycle 60 tons of used labels into stationery.
• Recycle 30 tons of crates, 25 tons of cardboard
and two tons of plastic packaging.