Beer & A Better World - Anheuser-Busch InBev

76 | Global Citizenship Report 2008-2009
In 2008 and 2009, we developed and promoted responsible
drinking programs in several key markets, focusing on drink/
drunk driving, high-risk drinking and underage drinking.
In 2009, many InBev Netherlands employees
participated in World Environment Day on
June 5. Employees reduced their impact on the
environment by coming to work via bicycle, public
transportation or car pool. They also generated
ideas to improve our company’s environmental
performance.
Promoting responsible Drinking
Beer is enjoyed responsibly by the vast majority of
consumers, but we recognize that alcohol misuse
may cause harm. That’s why at InBev Netherlands,
we have long acknowledged the seriousness of
abusive drinking. We work closely together with
the Dutch Brewers Association (CBK) and the
Dutch Self Regulation Association (STIVA)
to promote responsible drinking and
discourage abuse.
In 2008 and 2009, we developed and promoted
responsible drinking programs in several key
markets, focusing on drink/drunk driving,
high-risk drinking and underage drinking. Key
programs included:
responsible Drinking — Program Highlights
Designated Driver Promotions
in the Dutch Jupiler League
At the kickoff of the 2008-09 Dutch Jupiler
League soccer season, InBev Netherlands,
together with the Dutch Transport Ministry,
organized a Designated Driver game at almost
every club to promote don’t drink and drive.
Alcohol Policy Day for Student Associations
In early 2009, InBev Netherlands organized
and hosted the Dutch Alcohol Policy Day for
Student Associations together with a national
student organization, de Landelijke Kamer van
Verenigingen (LKvV); the Trimbos Institute, the
National Institute of Mental Health and Addiction
in the Netherlands; and the Joint Health Services
(GGD). Through this event, about 50 student
association boards were educated to promote
responsible serving and drinking among their
40,000 members.
environmental Performance
At InBev Netherlands, we continually seek to
operate more efficiently and maintain our quality
standards, while considering our environmental
impacts, in order to be better stewards of the
world in which we live. We focus our environmental
sustainability initiatives on key issues
— water, energy, recycling and packaging.
InBev Netherlands organized and
hosted the Dutch Alcohol Policy day
for Student Associations together
with LKvV, Trimbos Institute and Health
Services. Through this event about
50 boards of Student Associations
were reached to promote responsible
serving and drinking amongst their
40.000 members.