Beer & A Better World - Anheuser-Busch InBev

50 | Global Citizenship Report 2008-2009
In addition to being efficient and reducing
waste — which is an important part of our
culture — we also recognize we have a role
to play in addressing shared challenges such
as climate change.
In 2008, we introduced Motorista Da Rodada or
“Driver of the Round” with our Skol brand through
a new TV commercial where the “friend of the
round” refrains from drinking Skol so he can get
companions home safely after a night of fun.
At Skol Beats 2008, which attracted some 16,000
people in São Paulo, the use of public transport
was encouraged by providing a free round-trip
subway ticket along with the event ticket. The
public was also offered van service, free buses
and easy access to taxis.
On the Feast of the Saideira Boteco Bohemia
competition in 2008 in São Paulo, Brasilia, Porto
Alegre and Curitiba, AmBev provided vouchers for
taxi service so the public could return safely home.
About 3,200 people took advantage of this service.
In 2008 and 2009, we also continued to extend
our campaign Bar de Responsa, which promotes
the responsible sales of our beers to those 18 and
older. Directed to the owners of bars, this campaign
distributes posters and informative material
reminding them of the law on responsible sales.
environmental Performance
At AmBev, we continually seek to operate more
efficiently and maintain our quality standards,
while considering our environmental impacts,
in order to be better stewards of the world in
which we live. We focus our environmental
sustainability initiatives on key issues — water,
energy, recycling and packaging.
Our beers are brewed with natural ingredients,
we use pure water in the brewing process, and
we package and distribute our products for
the enjoyment of our consumers. In addition
to being efficient and reducing waste — which
is an important part of our culture — we also
recognize we have a role to play in addressing
shared challenges such as climate change.
2012 environmental Targets
In 2009, we set targets on key measures such as
water and energy use, as well as carbon emission
reductions, that we will strive to achieve by the
end of 2012. Our global companywide targets
are to:
• Increase our waste and byproduct recycling
to 99 percent.
• Reduce water use for beer and soft drinks
plants to an industry leading 3.5 hectoliters
of water for each hectoliter of product.
• Reduce energy use per hectoliter by
10 percent.
• Reduce CO2
emissions per hectoliter by
10 percent.
improving environmental Performance
AmBev is making significant contributions to
helping the global company achieving these
goals.
• In 2009, we recycled 98.2 percent of our waste
and brewing byproducts.
• We reduced our water usage by 5.4 percent
in 2009, which saved 2.4 billion liters of water
Co2 emissions
(Scope 1 and 2)
Kg CO2 per hectoliter
8.0
6.0
4.0
2.0
0
6.38
5.76
5.37
2007 2008 2009