Beer & A Better World - Anheuser-Busch InBev

86 | Global Citizenship Report 2008-2009
At InBev UK, we continually seek to operate
more efficiently and maintain our quality
standards, while considering our environmental
impacts, in order to be better stewards of the
world in which we live.
Responsible Retailing Awards
In 2008, InBev UK sponsored these awards and
set up an interactive Web site called “You Are
the Retailer.”
Love Your Local
Between July and October 2008, InBev UK ran
a grassroots campaign by Stella Artois called
“Love Your Local” that highlighted the positive
role pubs can have in promoting community
spirit and responsible drinking.
Get Home Safe
In November 2008, InBev UK launched the Stella
Artois Get Home Safe campaign that featured
former Olympic rower James Cracknell. The
program was designed to help consumers enjoy
the holidays, encourage responsible drinking
and help people map out travel plans.
environmental Performance
At InBev UK, we continually seek to operate more
efficiently and maintain our quality standards,
while considering our environmental impacts, in
order to be better stewards of the world in which
we live. We focus our environmental sustainability
initiatives on key issues — water, energy, recycling
and packaging.
Our beers are brewed with natural ingredients,
we use pure water in the brewing process, and
we package and distribute our products for
the enjoyment of our consumers. In addition
to being efficient and reducing waste — which
is an important part of our culture — we also
recognize that we have a role to play in addressing
shared challenges such as climate change.
2012 environmental Targets
In 2009, we set targets on key measures such as
water and energy use, as well as carbon emission
reductions, that we will strive to achieve by the end
of 2012. Our global companywide targets are:
• Increase our waste and by-product recycling
to 99 percent.
• Reduce water use for beer and soft drinks
plants to an industry leading 3.5 hectoliters
of water for each hectoliter of product.
• Reduce energy use per hectoliter by 10 percent
• Reduce CO2
emissions per hectoliter
by 10 percent.
Left: In November 2008, InBev UK
launched the Stella Artois Get Home
Safe campaign featuring former
Olympic rower James Cracknell and
encouraging consumers to plan
ahead in order to get home safely
Right: In 2008, InBev UK sponsored
these awards and set up an interactive
Web site called “You Are the Retailer.”