Beer & A Better World - Anheuser-Busch InBev

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markings and general improvements, all
of which have reduced the risk of accidents
between pedestrians and work vehicles.
In 2009, we also successfully implemented
the new Environment and Safety pillar of our
Voyager Plant Optimisation (VPO) programme.
Winning with integrity
In 2008 and 2009, InBev UK also reinforced our
global company’s Code of Business Conduct and
Ethics. This included an expansion of an online
and telephone-based tool to report suspected
code violations and a Web-based training tool
for our senior employees. The “Winning with
Integrity” training includes guidance on how to
apply company ethics and values to the job; how
to identify and avoid conflicts of interest; and
how to handle confidential company information.
one Team, one Dream
We also recognize that by showing respect for
our people through competitive compensation,
benefits and a safe work environment, we tap
into their innate desire to help our cause as a
responsible corporate citizen.
In 2008, we achieved a 90 percent reduction
in lost-time accidents and corresponding lost
days, with one of our breweries achieving zero
lost-time accidents for the first time. In 2009,
we extended this success as the same brewery
recorded zero lost-time accidents for a record
three years. UK safety performance has shown
a remarkable improvement since 2006. This has
been achieved by the hard work and determination
of all of our employees and the belief that zero
lost-time accidents is achievable. Our challenge
is to build on this excellent performance year
after year.
Our work force is composed of 72 percent male
and 28 percent female employees. Our employee
engagement score has increased 31 percent in
the past two years, going from 51 percent in 2007
to 67 percent in 2009. This data comes from our
annual survey that measures 10 key aspects of
employee engagement.
Promoting responsible Drinking
Beer is enjoyed responsibly by the vast majority
of consumers, but we recognize that alcohol
misuse may cause harm. That’s why at InBev
UK, we have long acknowledged the seriousness
of abusive drinking and devoted considerable
resources to promoting responsible drinking and
discouraging abuse.
In 2008 and 2009, we developed and promoted
responsible drinking programs in several
key markets, focusing on drink driving, high-
risk drinking and underage drinking. Key
programs included:
Responsible Drinking — Program Highlights
2008 and 2009
InBev UK is a founding member of The Portman
Group, an alcohol industry initiative to promote
responsible consumption.
InBev UK also is a founding member and
significant contributor to the Drinkaware Trust,
a charity that provides advice to consumers on
responsible drinking. Its Web site is promoted
on all InBev UK’s packaging, advertising and
brand Web sites.
In 2008 and 2009, we developed and promoted
responsible drinking programs in several key
markets, focusing on drink driving, high-risk
drinking and underage drinking.
Global Citizenship Report 2008-2009 | 85
In 2008, InBev UK ran a grassroots
campaign by Stella Artois called
“Love Your Local” highlighting the
positive role pubs can have in
promoting community spirit and
responsible drinking.