Beer & A Better World - Anheuser-Busch InBev

64 | Global Citizenship Report 2008-2009
In addition to investing in our facilities, we also
invest in our communities, recognizing that
giving back is a key element of a sustainable
approach to our business.
The Anheuser-Busch InBev China Harbin Civic
Fund was established in 2004 and is dedicated to
the promotion of long-term economic development
for Harbin and surrounding areas. Education,
vocational training and health care also gained
great support from the fund. The company made
an initial donation of 64.9 million RMB.
When a disastrous snowstorm occurred in 2008,
Anheuser-Busch InBev China, in association
with the Red Cross Society of Hunan Province,
co-sponsored a charity program titled Sedrin
Beer: Sincere Donation and Harmonious
Achievement. The program supported the
reconstruction of disaster-stricken areas in
Hunan by donating 300,000 RMB. In addition,
Sedrin Beer, an Anheuser-Busch InBev China
brand, launched a program to donate to a charity
bazaar. Anheuser-Busch InBev China donated
100 RMB to stricken areas for each bottle of
Sedrin beer sold. In this way, the company
demonstrated its concern and desire for the
reconstruction of disaster areas. Anheuser-Busch
InBev China also responded quickly when a
severe earthquake struck Sichuan. For the
very first time, the company’s charitable
donations, including products, totaled a
record 15 million RMB.
In 2009, Anheuser-Busch InBev China and the
Harbin brand gave its full support to Find Water
for China, a program sponsored by Nanfang
Weekend and organized by the China Foundation
for Desertification Control. The program drew
attention to the challenges faced by China’s water
resources due to pollution and supply shortages.
Winning with integrity
In 2008 and 2009, Anheuser-Busch InBev China
also reinforced our global company’s Code of
Business Conduct and Ethics. This included an
expansion of an online and telephone-based tool
to report suspected code violations and a Webbased
training tool for our senior employees. The
Winning with Integrity training includes guidance
on how to apply company ethics and values to
the job; how to identify and avoid conflicts of
interest; and how to handle confidential
company information.
one Team, one Dream
We also recognize that by showing respect for
our people through competitive compensation,
benefits and a safe work environment, we tap
into their innate desire to help our cause as a
responsible corporate citizen.
We saw an 80 percent decrease in lost-time
accidents in 2009 when compared with 2007.