Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Vectron</strong> <strong>Systems</strong> <strong>AG</strong><br />
Business model and Products<br />
In a highly fragmented market with lack of major competitors, <strong>Vectron</strong> is technology<br />
leader and delivers hardware and software from one single source.<br />
Business model<br />
Sourcing & Manufacturing Product strategy Distribution<br />
Source: CBS Research <strong>AG</strong><br />
The focal point in <strong>Vectron</strong>´s business model is the dual platform strategy which<br />
allows the company to pursue a cross-industry and cross-system business<br />
approach. The modular software architecture that forms the basis for all <strong>Vectron</strong><br />
POS systems is easy to adjust to the requirements of different industrial segments<br />
and is able to run on both PC-based systems and <strong>Vectron</strong>´s proprietary platform.<br />
Overall, the dual platform strategy allows the company to run one software for<br />
various industries and various devices by offering at the same time following<br />
advantages:<br />
� It enables to pursue a broader business scope since the company can<br />
monetize on growth potential in various industrial segments instead of<br />
focusing on industry<br />
� Reduction of the timeframe for new innovation as well as the integration of<br />
new features in existing systems<br />
� With the dual platform strategy <strong>Vectron</strong> can remain highly innovative and<br />
respond faster to new technological shifts<br />
� It allows customers to keep investment in POS systems at a favourable<br />
level since they only require one software<br />
On the basis of its dual platform strategy, <strong>Vectron</strong> has built up a sophisticated<br />
product portfolio comprising mobile as well as hybrid devices (combination of<br />
mobile and stationary devices) and stationary POS systems in various sizes and<br />
price categories.<br />
Products<br />
„Built-to-order“<br />
approach“<br />
Lean production process<br />
combined with low capital<br />
tied in inventories<br />
Along with intelligent POS <strong>Systems</strong>, the company´s product range comprises<br />
communication software as well as a large variety of peripherals such as printers,<br />
scales, vending machines etc, which <strong>Vectron</strong> exclusively sources from external<br />
partners. The software forms the basis for all <strong>Vectron</strong> POS systems and has not<br />
been designed for any particular industry. By means of an integrated “program<br />
generator” the software can be tailored to individual customer requirements.<br />
www.cbseydlerresearch.ag<br />
Dual platform<br />
Hardware Software<br />
strategy<br />
� High innovation<br />
power<br />
� Sophisticated<br />
product portfolio<br />
� Broad customer and<br />
business scope<br />
Software and hardware<br />
from one single source<br />
Indirect<br />
distribution<br />
Broader customer access<br />
combined with low cost per<br />
customer contact<br />
Dual platform strategy<br />
Product portfolio<br />
comprises hardware,<br />
software and<br />
peripherals<br />
Close Brothers Seydler Research <strong>AG</strong> | 14
Change language