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<strong>Vectron</strong> <strong>Systems</strong> <strong>AG</strong><br />
Strategy<br />
With its unique business focus and sophisticated product portfolio, <strong>Vectron</strong> brings<br />
almost two decades of experience to the development of intelligent POS systems.<br />
<strong>Vectron</strong> offers a sophisticated product portfolio and is positioned as premium<br />
provider with special emphasis on SMEs. The company embarked multi-pronged<br />
strategy based on <strong>Vectron</strong>´s dual platform approach.<br />
Strategic elements<br />
Product portfolio<br />
enhancement:<br />
� New product<br />
innovations<br />
� Improved version of<br />
existing products<br />
� Value adding features<br />
and suplementary<br />
innovations<br />
Source: CBS Research <strong>AG</strong><br />
Product portfolio enhancement<br />
The diversification of the product portfolio with new innovations as well as the<br />
introduction of new versions of its existing products is one of the key elements of<br />
<strong>Vectron</strong>´s strategy. In doing so, the company intends to tap new niche segments<br />
and price categories which have been neglected by <strong>Vectron</strong> in the past. With the<br />
expansion of its product portfolio <strong>Vectron</strong> aims to expand and diversify its customer<br />
basis by entering new niche segments.<br />
New innovations and further value adding product improvements shall not only<br />
attract new customer, but also increase the incentives for existing customers to<br />
replace their existing systems. Given an installation basis of more than 100,000<br />
systems, the company aims to monetise on this hidden potential within its existing<br />
customer basis. Therefore, a reduction of the overall product life cycle by means of<br />
revolutionary innovations would result in significant revenue streams in the midterm.<br />
Main innovations are expected to occur predominantly in following fields:<br />
� Internet-based applications: The integration of internet into the POS<br />
<strong>Systems</strong> enabling online reservation or online orders etc.<br />
� New hybrid and mobile devices allowing for a higher flexibility in service<br />
� New supplementary innovations such as <strong>Vectron</strong> Service Call – An<br />
innovation which allows the guests in a restaurant to call for the waitress<br />
by pressing the button on the battery-operated, wireless table transmitters<br />
suffices. Moreover, it is able to improve the communication between the<br />
kitchen and the service staff<br />
� Security and tax related product improvements (e.g. Fiscal memory chip)<br />
www.cbseydlerresearch.ag<br />
<strong>Vectron</strong> <strong>Systems</strong> <strong>AG</strong><br />
International business<br />
expansion:<br />
� Pan-European<br />
business expansion<br />
� Mid-term objective:<br />
Leading European<br />
market player<br />
Dual platform strategy: One software for various industries and applications<br />
Distribution and<br />
Marketing:<br />
� Implementation of<br />
an international<br />
disttribution network<br />
� Improved product<br />
awerness<br />
Three-pillar strategy<br />
<strong>Vectron</strong> intends to tap<br />
new product and<br />
customer niches<br />
Revenue potentials<br />
within existing<br />
installation basis<br />
Close Brothers Seydler Research <strong>AG</strong> | 17
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