Vectron Systems AG

Vectron Systems AG
By analyzing the market development by product categories, it reveals that the
market share of PC All-in-one devices has fallen from 47.4% in 2005 to 43.7% in
2008. According to IC Consulting´s estimations the declining trend will sustain in
the following years and will total to 42.7% in 2011E. This slump is basically
attributable to the slowly growing market shares of POS Modular, POS All in one
and Modular PC. However, despite that fact that the market share of PC All-in-one
products is falling, it still takes a pretty sturdy market positions.
The development of market shares by product groups in terms of quantity in Europe
50
45
40
35
30
25
20
15
10
5
0
26.6% 27% 27.3%
24.4% 24.3% 24.3%
1.6% 1.6% 1.6% 1.8% 1.9% 1.9% 1.9%
Source: IC Consulting 2009; CBS Research AG
German retail sales in 2009
The market of POS systems depends to a large extend on retail industry. According
to the recently published "GfK POS Turnover for the Retail Trade 2009" study from
GfK GeoMarketing, some regions in Germany will achieve retail sales far in excess
of the local purchasing power in 2009.
Germany’s top 15 locations of retail sales turnover through POS in 2009
Source: Gfk GeoMarketing; CBS Research AG
Looking at POS turnover volumes at the level of counties and metropolitan areas,
the major conurbations are predictably leading the field. In addition to the major
cities, only three rural and populous counties made it into the list of the top 15
locations, which together account for more than EUR 83.6bn or 20% of total retail
sales in Germany. The table above shows the top 10 locations in Germany with the
highest retail sales turnover through POS (excluding car dealerships, fuel and gas
stations). The first three leading positions take urban areas of Berlin, Hamburg and
www.cbseydlerresearch.ag
47.4% 47.1% 46.8%
43.7% 43.2% 43% 42.7%
27.9% 28.1% 28.5% 28.8%
26.6% 26.8% 26.7% 26.7%
2005 2006 2007 2008 2009E 2010E 2011E
POS Modular POS All in one Modular PC PC All in one
Rank in 2009 County POS turnover in 2009 in EUR m
1 Berlin (urban) 17,240
2 Hamburg (urban) 10,461
3 Munich (urban) 9,639
4 Cologne (urban) 6,574
5 Hanover (urban) 6,296
6 Düsseldorf (urban) 4,117
7 Stuttgart (urban) 4,060
8 Frankfurt am Main (urban) 4,002
9 Nuremberg (urban) 3,489
10 Essen (urban) 3,453
Despite the falling
trend PC All-in-one
products still take
pretty sturdy market
positions
Top 15 locations,
account for more than
EUR 83.6bn or 20% of
total retail sales in
Germany
Close Brothers Seydler Research AG | 23