Vectron Systems AG

Vectron Systems AG
in the area of mobile devices and hybrid systems. Leading Innovations over the last
years were the Vectron POS MobilePro, Vectron POS Mobile XL or Vectron POS
SteelTouch as well as Vectron Service Call.
Sourcing and Manufacturing
The company´s POS systems are developed and manufactured at the company´s
headquarter in Muenster while the non-core components which do not require any
special expertise (e.g. Keyboards, Screens etc) are sourced from external partners.
The real added-value which the company delivers with its intelligent systems arises
from the equipment of the hardware with Vectron´s software. The final assembly of
the products is carried out at Vectron's headquarter where the company´s usually
manufactures 12,000 to 14,000 devices per annum.
The manufacturing process is based on a “Built-to-Order” approach which
means that the company only starts assembling when it receives an order from a
customer. This approach provides the company with the flexibility to react faster on
technological shifts by keeping at the same time production expenses and financial
resources tied in inventories at a low level. However, in order to optimise the
manufacturing process, Vectron pre-fabricates those components which are
universally applicable. The configuration and adaption of Vectron´s POS to the
customers systems is usually carried out by authorized dealers.
Customers and Distribution
The company is positioned in the premium and mid-range segment with customer
emphasis on small and medium-sized (SME) companies. Although Vectron has
traditionally a strong customer focus on the catering trade and bakeries, the
company´s “POS-Systems” can be utilized in various industries. The British cinema
chain Odeon Cinemas with more than 100 cinemas, the German hairdresser chain
Klier - with more than 800 branch offices as well as the bakery chains "Ihle",
"Siebrecht", "Heberer" and "Bakers family", a discount-subsidiary of the Kamps AG
utilizes in their branches Vectron's systems.
As result of its traditional business emphasis on SMEs sized companies, Vectron
distributes its products exclusively via authorized dealers and resellers which are
spread out across Germany. This indirect distribution approach allows the company
to gain a broad customer access by keeping at the same time the expenses per
customer contact on an economically favourable level. Traditionally, the distribution
partners are responsible for the installation and service of the systems as well as
customer training.
In order to guarantee a fast and professional assistance to its clients the distribution
partners are supported by a service team at the company´s helpdesk in Muenster.
In countries where the company has no sufficient number of authorized dealers
Vectrons´s distributes its product by means of resellers. Since distribution partner
are allowed to sale also third-party products, it is crucial to company´s success to
build up good relationships with its distribution partners. Overall the company has
more than 250 authorized dealers and resellers over the world.
www.cbseydlerresearch.ag
Final assembly at
company´s headquarter
Built-to-order approach
Main customer
emphasis is placed on
SMEs
Indirect distribution
via authorized dealers
and resellers
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