28.11.2012 Views

Vectron Systems AG

Vectron Systems AG

Vectron Systems AG

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>Vectron</strong> <strong>Systems</strong> <strong>AG</strong><br />

SWOT analysis<br />

Strengths<br />

� Strong technological expertise: The company´s dual platform strategy<br />

provides the basis to <strong>Vectron</strong>´s innovation power and enables to deliver<br />

software and hardware from one single source<br />

� Sophisticated product portfolio: The company has streamlined its<br />

product portfolio over the last years by introducing new innovations as well<br />

as value adding features (e.g. Hybrid devices, mobile devices or Service<br />

Call). Moreover, <strong>Vectron</strong> utilize the most up-to-date technology in its<br />

products<br />

� Profitable business model with attractive margins: Along with an<br />

attractive market positioning the company generates sound cash flows in<br />

its operating business. Moreover, the company has a strong financial<br />

background with high equity ratio building a sound basis for further<br />

business expansion<br />

� High market entry barriers: New market entrants have to overcome<br />

severe obstacles particularly in establishing appropriate distribution<br />

channels<br />

� Over the last year the product mix has moved towards higher margin<br />

solutions<br />

� Highly experienced management that are at the same time founders<br />

of the company<br />

Weaknesses<br />

� Volatile revenues: <strong>Vectron</strong> operates in a cyclical business where the<br />

company generates its revenues mainly from the sale of POS systems<br />

which has non-recurring characteristics<br />

� Low geographic business diversification: The company still generates<br />

the largest proportion of its revenues in German speaking countries. Due<br />

to the cyclical characteristic of its business <strong>Vectron</strong> is particularly exposed<br />

to the macroeconomic risks of these countries<br />

� Still low number of international distribution partners: In order to<br />

boost its international business, the company still has to achieve a critical<br />

number of distribution partners<br />

� High degree of market penetration and saturation: The company´s<br />

geographical markets show a high level of market saturation and<br />

fragmentation<br />

� High level of depreciation on intangible assets: In course of the<br />

Management Buy Out (MBO) the company had acquired Software-<br />

Sourcecodes which are subject to depreciation over the next years<br />

� The company´s past financial struggle still weighs on <strong>Vectron</strong>´s<br />

reputation within the stock market community<br />

www.cbseydlerresearch.ag<br />

Close Brothers Seydler Research <strong>AG</strong> | 5

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!