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<strong>Vectron</strong> <strong>Systems</strong> <strong>AG</strong><br />
SWOT analysis<br />
Strengths<br />
� Strong technological expertise: The company´s dual platform strategy<br />
provides the basis to <strong>Vectron</strong>´s innovation power and enables to deliver<br />
software and hardware from one single source<br />
� Sophisticated product portfolio: The company has streamlined its<br />
product portfolio over the last years by introducing new innovations as well<br />
as value adding features (e.g. Hybrid devices, mobile devices or Service<br />
Call). Moreover, <strong>Vectron</strong> utilize the most up-to-date technology in its<br />
products<br />
� Profitable business model with attractive margins: Along with an<br />
attractive market positioning the company generates sound cash flows in<br />
its operating business. Moreover, the company has a strong financial<br />
background with high equity ratio building a sound basis for further<br />
business expansion<br />
� High market entry barriers: New market entrants have to overcome<br />
severe obstacles particularly in establishing appropriate distribution<br />
channels<br />
� Over the last year the product mix has moved towards higher margin<br />
solutions<br />
� Highly experienced management that are at the same time founders<br />
of the company<br />
Weaknesses<br />
� Volatile revenues: <strong>Vectron</strong> operates in a cyclical business where the<br />
company generates its revenues mainly from the sale of POS systems<br />
which has non-recurring characteristics<br />
� Low geographic business diversification: The company still generates<br />
the largest proportion of its revenues in German speaking countries. Due<br />
to the cyclical characteristic of its business <strong>Vectron</strong> is particularly exposed<br />
to the macroeconomic risks of these countries<br />
� Still low number of international distribution partners: In order to<br />
boost its international business, the company still has to achieve a critical<br />
number of distribution partners<br />
� High degree of market penetration and saturation: The company´s<br />
geographical markets show a high level of market saturation and<br />
fragmentation<br />
� High level of depreciation on intangible assets: In course of the<br />
Management Buy Out (MBO) the company had acquired Software-<br />
Sourcecodes which are subject to depreciation over the next years<br />
� The company´s past financial struggle still weighs on <strong>Vectron</strong>´s<br />
reputation within the stock market community<br />
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Close Brothers Seydler Research <strong>AG</strong> | 5