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Beer : Health and Nutrition

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(a)<br />

Fig. 1.1 Marketing slogans from Guinness. (a) Poster from 1932. The seven pints represented both the days<br />

of the week <strong>and</strong> the seven beneficial reasons for drinking Guinness: ‘strength, nerves, digestion, exhaustion,<br />

sleeplessness, its tonic effects <strong>and</strong> for the blood’. (b) Poster from 1945. The Ministry of Information’s ‘Dig<br />

for Victory’ slogan was adapted <strong>and</strong> integrated into the ‘Guinness for Strength’ campaign. The GUINNESS

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