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UNIT 10 •• ETHICSWe can use different tenses to narrate a story.Past simplePast continuousPast perfectPresent perfectThe company fired her.Everything was going really well.She had lied on her Cv.Since then. I've advised everyone to be honest.Which tense is normally used for:1 setting the scene and providing background information?2 events which happen before the story begins?3 events in the story?4 saying what the present results of the story are? Grammor reference page 150m )>> CD2.29 Listen to the conversation again. Follow the audio script on page163 and note down examples of each of these tenses.a) past simple c) past perfectb) past continuous d) present perfectII Complete this text about a pharmaceutical company with the correct tensesof the verbs in brackets.We like to think we are an ethical company. but wewhen we....... ' (launch) our new product... ' (have) a problem last yearLet me give you the background to the problem. The new product .. ....) (sell) verywell. we ..... ......' (get) good feedback. and sales. ...' (increase) month by month.Everyone was happy.Then it all ... . ..' (go) wrong. In August. we . 7 (start) to get complaints fromsome doctors about one of our salesmen. They ............ 8 (complain) about the methods"that the salesman ... ......... 9 (use) to persuade them to endorse the product. He ...(offer) them expensive gifts and ........... . n (take) them to expensive restaurants. Thedoctors ... . .. " (feel) under pressure to promote the product.By the end of the year. we ..........." (receive) over 30 complaints about that particularsalesman. In December. articles . ..........,. (start) to appear in the press about ourunethical sales methods. In the end. we ............" (fire) the salesman. As a result of this.we ..........." (recently issue) guidelines to all sales staff about appropriate gifts.IlJ Tell a story about any of these ideas.1 A significant news event you remember well2 An ethical problem you know about3 A memorable event in your life (good or bad)4 An unusual or memorable experience while you were travelling abroad5 Your first or last day in a job or organisation100scanned for Paul Jennings
UNIT 10 •• ETHICSSKILLSConsideringoptionsm ,.»)) C02.30 Listen to two directors talking about a top salesman, Tom Pattison,who is not doing his job properly. Then answer the questions.1 In what ways is To m behaving unprofessionally?2 What two options does one of the directors mention?3 What do the directors finally decide to do?[J Which of the headings (a-g) in the Useful language box should thesecomments go under? Some may go under the same heading.1 I'd say there are two ways we could deal with this.2 We could have a chat with him about his sales reports.3 If we take a firm approach, there's a risk he may get upset and look for another job.4 OK, let's look at it from another angle ...SIt might be the best way to deal with the problem.6 Yeah, the problem is, he's a really good salesman, but I agree he needs tighter control.7 If we just have a friendly chat with him, he may not take it seriously.II ,.)>> C02.30 Listen again. Tick the expressions from the Useful language boxthat you hear.USEFUL LANGUAGEaJ STATI NG THE bJ LOOKING AT cJ DISCUSSING dJ CHANGING YOURPROBLEM OPTIONS POSSIBLE EFFECTS APPROACHThe problem is, So, what are our If we do that, he Let's look at it fromhe's a really good options? may come to his another angle.salesman. There are (two/ senses. Let's considerThe way I see it several) ways we One consequence another approach.is he doesn't like could deal with this. could be that Why don't we dealrules. he gives in his with it in a differentresignation.way?eJ EXPRESSING f) MAKING A g) STATING FUTUREQUALIFIED DECISION ACTIONAGREEMENTThe best way I'll arrange for TomI'm with you up to to deal with the to meet us.a point, but it may problem is to talk The next thing to donot work.to him.is fix up a meeting.You could be right,Let's see if we canbut it's a riskysort this out.strategy.I!J Role-play this situation.You are senior managers of a department store. Your business is losing market share.You strongly suspect your main rival is using unfair methods to compete against you. Forexample, you are almost sure that your rival has been:a) trying to obtain information about your marketing strategy from an employee who hasjust left your company;b) offering members of your award-winning window-display team exceptionally highsalaries and bonuses to leave your organisation.Hold a meeting to consider how to solve the problems.scanned for Paul Jennings101
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i3rd EditionIntermediateBusiness En
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CONTENTSDISCUSSIONTEXTSLANGUAGE WOR
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INTRODUCTIONWhat is in the units?Yo
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BrandmanagementUNIT 1 •• BRANDS
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UNIT 1 •• BRANDSRestless pursue
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UNIT 1 •• BRANDSTa king part in
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ARKETING STRATEGIEFOR EUROPE - OPTI
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VOCABULARYBritish andAmericanEnglis
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UNIT 2 •• TRAVELCounting the wa
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UNIT 2 •• TRAVELSKILLSTelephoni
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Hotat Pf"obtart'lLast Thursday, I c
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UNIT3 •• CHANGEDescribingchange
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B Without looking back at the artic
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UNIT 3 •• CHANGEIi )>> CDl.17 l
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UNIT3 •• CHANGE$ C01.18 Scott H
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You are all attending a conference
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UNIT A •• REVISIONSKILLSComplet
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UNIT A •• REVISIONCultures: Soc
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UNIT 4 •• ORGANISATIONCompanyst
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UNIT 4 •• ORGANISATIONm Match t
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UNIT 4 •• ORGANISATIONSKILLSSoc
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UNIT 4 •• ORGANISATIONWork in g
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UNIT 5 •• ADVERTISINGII Which o
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UNIT 5 •• ADVERTISINGII Find al
Page 49 and 50: UNIT 5 •• ADVERTISINGSKILLSStar
Page 51 and 52: UNIT 5 •• ADVERTISINGYou are me
Page 53 and 54: UNIT 6 •• MONEYFinancial termsI
Page 55 and 56: UNIT 6 •• MONEYKieran Prior: Go
Page 57 and 58: SKILLSDealing withfiguresUSEFUL LAN
Page 59 and 60: UNIT 6 •• MONEY)>> C01.41 Liste
Page 61 and 62: You work for a large multinationalc
Page 63 and 64: UNIT B •• REVISIONWRITINGPut th
Page 65 and 66: UNIT B •• REVISION2 Complete th
Page 67 and 68: _mWiil!Culturaldifferences• socia
Page 69 and 70: _M"IiI!Culture shockUNIT 7 •• C
Page 71 and 72: UNIT 7 •• CULTURESIl})) C01.48
Page 73 and 74: UNIT 7 •• CULTURES>l) CD2.3 Ros
Page 75 and 76: UNIT 8 •• HUMAN RESOURCESVOCABU
Page 77 and 78: UNIT 8 •• HUMAN RESOURCESArticl
Page 79 and 80: UNIT 8 •• HUMAN RESOURCESSKILLS
Page 81 and 82: Education: Finished secondary schoo
Page 83 and 84: UNIT 9 •• INTERNATIONAL MARKETS
Page 89 and 90: An Argentinian exporter is negotiat
Page 91 and 92: G Sven Selig travelsto BrazilSven S
Page 93 and 94: UNIT C •• REVISION, To: ) I J .
Page 95 and 96: UNIT C •• REVISION9 Internation
Page 97 and 98: _join\il'MRight or wronglook at the
Page 99: UNIT 10 •• ETHICSD Read the art
Page 103 and 104: UNIT 10 •• ETHICSDiscussion top
Page 105 and 106: UNIT 11 •• LEADERSHIPII Complet
Page 107 and 108: UNIT 11 •• LEADERSHIPD Without
Page 109 and 110: UNIT 11 •• LEADERSHIPIII What o
Page 111 and 112: UNIT 11 •• LEADERSHIPFranco Ros
Page 113 and 114: UNIT 12 •• COMPETITIONrJ There
Page 115 and 116: UNIT 12 •• COMPETITIOND Match t
Page 117 and 118: ___ ji!i!tNegotiatingUNIT 12 ••
Page 119 and 120: QuantityProduct featuresUnit cost (
Page 121 and 122: CULTURAL AWARENESS.. COMMUNICATION
Page 123 and 124: UNIT 0 •• REVISIONDear Mr Patti
Page 125 and 126: UNIT 0 •• REVISION2 Complete th
Page 127 and 128: WRITING FILEE-mails To:tom.hunt@pro
Page 129 and 130: WRITING FILEAction minutesFor most
Page 131 and 132: WRITING FILESummariesWhen you summa
Page 133 and 134: How to playTHE SOCIAL·CULTURAL GAM
Page 135 and 136: ACTIVITY FILE2 Travel. Case study.
Page 137 and 138: ACTIVITY FILE8 Human resources, Rea
Page 139 and 140: ACTIVITY FilE11 leadership. Case st
Page 141 and 142: ACTIVITY FILE4 Organisation, Skills
Page 143 and 144: ACTIVITY FILE11 leadership, Case st
Page 145 and 146: ACTIVITY FILE6 Money, Case study, p
Page 147 and 148: GRAMMAR REFERENCEII Past simple and
Page 149 and 150: GRAMMAR REFERENCEII Modal verbsII -
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GRAMMAR REFERENCEm Relative clauses
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AUDIO SCRIPTSR/D/T Yeah. True.e My
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AUDIO SCRIPTSCDl TRACK 200= JAMES,
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AUDIO SCRIPTSIUght, that's ali i ha
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AUDIO SCRIPTS7 When I visited China
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AUDIO SCRIPTSC02 TRACK 13 (I = INTE
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AUDIO SCRIPTSAt times, they r:'lise
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AUDIO SCRIPTSFor example, one of ot
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GLOSSARYbanner ad n. [C] an adverti
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GLOSSARYdownturn n. [C, U] the part
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GLOSSARYloan n. [C] money borrowed
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GLOSSARYreal estate n. Am£[U] 1 la
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GLOSSARY2 take something on: to agr
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