Market+Leader+Intermediate+3rd+edition+SB

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What is Market Leader, and who is it for?Market Leader is a multi· level business English course for businesspeople and students of businessEnglish. It has been developed in association with the Financial Times, one of the leading sources ofbusiness information in the world. It consists of 12 units based on topics of great interest to everyoneinvolved in international business.This third edition of the Intermediate level features completely updated content and a significantlyenhanced range of authentic resource material, reflecting the latest trends in the business world.If you are in business, the course will greatly improve your ability to communicate in English in awide range of business situations. If you are a student of business, the course will develop thecommunication skills you need to succeed in business and will enlarge your knowledge of thebusiness world. Everybody studying this course will become more fluent and confident in usingthe language of business and should increase their career prospects.The authorsDavid Falvey (left) has over 25 years' teaching and managerial experience in the UK, japan and HongKong. He has also worked as a teacher trainer at the British Council in Tokyo, and was until recentlyHead of the English Language Centre and Principal Lecturer at London Metropolitan University.David Cotton (centre) has over 40 years' experience teaching and training in EFL, ESP and English forBusiness, and is the author of numerous business English titles, including Agenda, World of Business,International Business Topics and Keys to Management. He is also one of the authors of the best·selling Business C/ass. He was until recently a Senior Lecturer at London Metropolitan University.Simon Kent (right) has over 20 years' teaching experience, including three years as an in·companytrainer in Berlin at the time of German reunification. He is currently a Senior Lecturer in businessand general English, as well as having special responsibility for designing new courses at LondonMetropolitan University.4scanned for Paul Jennings
INTRODUCTIONWhat is in the units?You are offered a variety of interesting activities in which you discuss the topicof the unit and exchange ideas about it.VOCABULARYREADINGLISTENINGLANGUAGE REVIEWSKILLSCASE STUDYWORKING ACROSSCULTURESYou will learn important new words and phrases which you can use when you carryout the tasks in the unit. You can find definitions and examples, and listen to thepronunciation of new vocabulary in the i-Glossary feature on the OVO-ROM.A good business dictionary, such as the Longman Business English Dictionary,will also help you to increase your business vocabulary.You will read authentic articles on a variety of topics from the Financial Times andother newspapers and books on business. You will develop your reading skills andlearn essential business vocabulary. You will also be able to discuss the ideas andissues in the articles.You will hear authentic interviews with businesspeople and a variety of scriptedrecordings. You will develop listening skills such as listening for information andnote-taking. You can also watch the interviews on the OVO-ROM.This section focuses on common problem areas at intermediate level. You willbecome more accurate in your use of language. Each unit contains a Languagereview box which provides a review of key grammar items.You will develop essential business communication skills, such as makingpresentations, taking part in meetings, negotiating, telephoning, and using Englishin social situations. Each Skills section contains a Useful language box, whichprovides you with the language you need to carry out the realistic business tasksin the book.The Case studies are linked to the business topics of each unit. They are basedon realistic business prablems or situations and allow you to use the languageand communication skills you have developed while working through the unit.They give you the opportunity to practise your speaking skills in realistic businesssituations. Each Case study ends with a writing task. After you've finished the Casestudy, you can watch a consultant discussing the issues it raises on the OVO-ROM.These four units focus on different aspects of international communication.They help to raise your awareness of potential problems or misunderstandingsthat may arise when doing business with people from different cultures.REVISION UNITSMarket Leader Intermediate third edition also contains four revision units,each based on material covered in the preceding three Course book units.Each revision unit is designed so that it can be completed in one sessionor on a unit-by-unit basis.scanned for Paul Jennings5
Page 1 and 2: i3rd EditionIntermediateBusiness En
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Page 7 and 8: BrandmanagementUNIT 1 •• BRANDS
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SKILLSDealing withfiguresUSEFUL LAN
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You work for a large multinationalc
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Education: Finished secondary schoo
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UNIT 9 •• INTERNATIONAL MARKETS
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An Argentinian exporter is negotiat
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UNIT C •• REVISION9 Internation
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_join\il'MRight or wronglook at the
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UNIT 10 •• ETHICSD Read the art
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UNIT 11 •• LEADERSHIPFranco Ros
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UNIT 12 •• COMPETITIONrJ There
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___ ji!i!tNegotiatingUNIT 12 ••
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QuantityProduct featuresUnit cost (
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CULTURAL AWARENESS.. COMMUNICATION
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UNIT 0 •• REVISIONDear Mr Patti
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WRITING FILEE-mails To:tom.hunt@pro
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WRITING FILEAction minutesFor most
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How to playTHE SOCIAL·CULTURAL GAM
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ACTIVITY FILE2 Travel. Case study.
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GRAMMAR REFERENCEII Past simple and
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GRAMMAR REFERENCEm Relative clauses
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AUDIO SCRIPTSR/D/T Yeah. True.e My
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AUDIO SCRIPTSCDl TRACK 200= JAMES,
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AUDIO SCRIPTS7 When I visited China
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AUDIO SCRIPTSC02 TRACK 13 (I = INTE
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AUDIO SCRIPTSAt times, they r:'lise
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AUDIO SCRIPTSFor example, one of ot
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GLOSSARYbanner ad n. [C] an adverti
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GLOSSARYdownturn n. [C, U] the part
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GLOSSARYloan n. [C] money borrowed
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GLOSSARYreal estate n. Am£[U] 1 la
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GLOSSARY2 take something on: to agr
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