Market+Leader+Intermediate+3rd+edition+SB

GLOSSARYpatent n. [C) a legal document giving a person or company theright to make or sell a new invention, product or methodof doing something and stating that no other person orcompany is allowed to do thispeaks n. [C) the time when prices, shares, etc. have reachedtheir highest point or levelpeak2 adj. 1 peak level/price/rate, etc. the highest level, etc.something reaches2 peak time/period/hours/season the time when thegreatest number of people in a country are doing the samething, using the same service, etc.peak] v. [I) to reach the highest point or levelperk n. [C) something in addition to money that you get fordoing your job, such as a carpersonnel n. 1 [plural) the people who work for a company ororganisation2 [U) the department in an organisation that deals withemploying, training and helping employees (= humanresources)pitch n. [C) 1 sales pitch informal what a sales person saysabout a product to persuade people to buy it2 an attempt by an advertising agency to persuade acompany to use its services to advertise a productpoverty n. [U) l the situation or experience of being poor2 the poverty line the income below which people areofficially considered to be very poor and needing helppredict v. [T] to say what you think will happenprediction n. [C)pricing n. [Ul the prices of a company's products or servicesin relation to each other and in relation to those of theircompetitors, and the activity of setting themproduce v. 1 [I, T) to make or grow something in large quantitiesto be sold2 [T] to make something happen or to have a particularresult or effectproducer n. [C) 1 a person or organisation that manages andfinds the finance for films, plays, etc.2 a company or country that makes goods or grows foodsproduct n. 1 [C) something useful and intended to be sold thatcomes from nature or is made in a factory2 milk/steel/tobacco/wood, etc. products products madefrom milk, etc.3 [C) a serviceproduction n. 1 [U] the process of making or growing things tobe sold as products, usually in large quantities2 [U) an amount of something that is producedprofile n. [Cl 1 a short description of someone or something,giving the most important details about them2 used to talk about how much things are noticed and thedegree to which they are given attentionpromote v. [Tl 1 to help something develop, grow, become moresuccessful, etc. or encourage something to happen2 to try hard to sell a product or service by advertising itwidely, reducing its price, etc.3 to give someone a better-paid, more responsible job in acompany or organisationpromotion n. [C, U] 1 a move to a more important job orposition in a company or organisation2 sales promotion an activity such as specialadvertisements or free gifts intended to sell a product orserviceproperty n. [U] 1 all the things that someone owns2 land and buildings, and the activity of buying, selling andrenting them (= real estate)proposal n. [C) a plan or idea which is suggested formally to anofficial person, or when this is donepropose v. [T) l to suggest something such as a plan or courseof actionproposed adj. [only before a noun]2 to formally suggest a course of action at a meeting andask people to vote on itprotect v. [Tl 1 to keep someone or something safe from harm,damage, bad influences, etc.2 to try to help an industry in your own country by taxingforeign goods that are competing with it, so limiting thenumber that can be importedprotectionism n. [U] when a government tries to help industry,fa rming, etc. in its own country by taxing fo reign goodsthat compete with it, so limiting the number that can beimportedprototype n. [C) the first form that a newly designed car,machine, etc. haspurchaseS n. 1 [Ul the act of buying something2 make a purchase to buy something3 [C) something that has been boughtpurchase2 v. [T) formal to buy something, especially somethingbig or expensivequalification n. 1 [C, usually plural] an examination that youhave passed at school, university or in your profession2 [C) a skill, personal quality or type of experience thatmakes you suitable for a particular jobquarter n. [C) l one of four equal parts into which somethingcan be divided2 a period of three months, especially in connection withbills, payments and incomequarterly adv. happening or produced once every three monthsquota n. [C) an amount of something that is officially allowed orexpected in a particular period of timequote v. [T] to tell a customer the price you will charge them fora service or productRand D (also R&D) n. [U] 1 research and development; thepart of a business concerned with studying new ideas andplanning new products2 research and development; the department in a companyresponsible for developing new products, improvingexisting products, etc.rate n. [C) 1 a charge or payment fixed according to a standardscale2 the number of examples of something or the number oftimes something happens, often expressed as a percentage3 the speed at which something happens4 interest rate the percentage charged for borrowing moneyor a percentage you receive when you put money in a bank,make an investment. etc.172scanned for Paul Jennings