Market+Leader+Intermediate+3rd+edition+SB

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UNIT 4 •• ORGANISATIONIII Match each noun (1-10) to two of the following nouns (a-c) to make wordpartnerships.1 business a )----vH't:tY c[ objectivG) plan=:::>2 management a) style b) technology c) consultant3 sales a) team b) revenue c)4 customer a) care b) team c)5 company a) house b) headquarters c)6 product a) profit b) line c)7 consumer a) goods b) logos c)8 research a) project b) findings c)9 information a) technology b) force c)10 computer a) union b) program c)tradeloyaltylogorangeawarenessknowledgedeskvirusIII Make sentences with the noun combinations in Exercise D.EXAMPLE: We oeed to Q9ree ovr bv,ioeH objective,.LISTENINGAnalysingcompanyorganisationm )>> C01.24 listen to Richard Rawlinson, Vice-President of the managementconsultants 8002 & Co. Which four areas does 8002 & Co look at whenanalysing a company's organisation?m ))) C01.25 listen to the second part of the interview and answer the questions.1 What do you need to answer on the website orgdna.com?2 What are your answers compared to?3 What can the comparison recognise?4 How does Booz & Co analyse a company in more depth?II ))) C01.26 listen to the third part and answer the questions.1 How was the American company organised?Richard Rawlinson2 What did Manufacturing and Marketing do?3 What was the company not very good at?4 How did the consultants want to change the organisation?III )>> CD 1.26 listen to the third part again and complete the gaps.We did a lot of looking at how the business ............'. where products were ......where they were ... . ......... J. how competitors were .....• . And we also hadto spend a lot of time thinking about whether we needed ..... ..: or whetherevery single business unit would report back to the . .. . .. , ... ,6, ert in the US.Watch theinterview onthe DVD·ROM.III Would you prefer to work for a company where the headquarters make themajor decisions or for one in which regional offices are given considerabledecision-making powers?40scanned for Paul Jennings
UNIT 4 •• ORGANISATIONSKILLSSocialising:introductionsand networkingiii )>> C01.27, 1.28, 1.29 listen to the three conversations. Choose the correctdescription for each one.a) Greeting someone and talking about the weatherb) Introducing another personc) Introducing yourself and giving information about your companyd) Greeting someone and talking about the past / changesIII )>> CD1.27 listen to the first conversation again and answer the questions.1 Which of these expressions do you hear?a) Nice to see you again. c) Excellent! e) I changed my job last year.b) Fine. thanks. d) How about you? f) I'm in banking now.2 Who is Head of Marketing? 3 Who now works in Anance?II »)) C01.28 listen to the second conversation again and complete the chart.NameBob DanversKarin SchmidtCompanyActivityIII )>> CD 1.28 listen to the second conversation again and complete this extract.Bob Well, we're basically an ............' business. We supply companies andorganisations with various services including IT, .... ............ .......', travel andeven cleaning services.Karin I see. And is it a new company?Bob No, we're well established. The company was ... ' in the mid-1980s, and we'vebeen growing rapidly ever since. It's organised into four .... We have over7,000 ............'; we've got our .......... ..' in London and .......in New York,Cape Town and Sydney - so we're pretty big.D )>> C01.29 listen to the third conversation again and answer the questions.1 What expression does Frank use to introduce Nathalie?2 Why could Nathalie be helpful to Christoph in his work?3 What interest do they share?II Work in groups of fo ur. You are all attending the same conference.Student A: }Student C: Turn to page 141.Turn to page 135.Student B:Student 0: Turn to page 143.USEFUL LANGUAGEGREETINGSHello, ... . Great tosee you again.Hi, ... . How are you?How's everythinggoing?RESPONDINGFine, thanks.Not too bad, thanks.Pleased to meet you.INTRODUCING INTRODUCING TALKING ABOUT NETWORKINGYOURSELFSOMEONE ELSE YOUR COMPANY We're veryI'm from ... / I'm Can I introduce you The company was interested in ...with ... / I work for ... to Miriam?founded in ...Do you know anyone(company) Robert, have you We make/ who could help us?I'm in sales. met Vladimir? manufacture/sell/Could you let medistribute/supply ...I'm in charge of ... TALKING ABOUT have their contactI'm responsible for ... COMMON INTERESTS We have details?subsidiaries/I work with ...You and Tom haveCould I call him andfacto ri es / b ra nc h es/something inmention your name?outlets in ...common.Let me give you myWe have a workforceYou both like / enjoy /business card.of 2,000.are interested in ...scanned for Paul Jennings41
Page 1 and 2: i3rd EditionIntermediateBusiness En
Page 3 and 4: CONTENTSDISCUSSIONTEXTSLANGUAGE WOR
Page 5 and 6: INTRODUCTIONWhat is in the units?Yo
Page 7 and 8: BrandmanagementUNIT 1 •• BRANDS
Page 9 and 10: UNIT 1 •• BRANDSRestless pursue
Page 11 and 12: UNIT 1 •• BRANDSTa king part in
Page 13 and 14: ARKETING STRATEGIEFOR EUROPE - OPTI
Page 15 and 16: VOCABULARYBritish andAmericanEnglis
Page 17 and 18: UNIT 2 •• TRAVELCounting the wa
Page 19 and 20: UNIT 2 •• TRAVELSKILLSTelephoni
Page 21 and 22: Hotat Pf"obtart'lLast Thursday, I c
Page 23 and 24: UNIT3 •• CHANGEDescribingchange
Page 25 and 26: B Without looking back at the artic
Page 27 and 28: UNIT 3 •• CHANGEIi )>> CDl.17 l
Page 29 and 30: UNIT3 •• CHANGE$ C01.18 Scott H
Page 31 and 32: You are all attending a conference
Page 33 and 34: UNIT A •• REVISIONSKILLSComplet
Page 35 and 36: UNIT A •• REVISIONCultures: Soc
Page 37 and 38: UNIT 4 •• ORGANISATIONCompanyst
Page 39: UNIT 4 •• ORGANISATIONm Match t
Page 43 and 44: UNIT 4 •• ORGANISATIONWork in g
Page 45 and 46: UNIT 5 •• ADVERTISINGII Which o
Page 47 and 48: UNIT 5 •• ADVERTISINGII Find al
Page 49 and 50: UNIT 5 •• ADVERTISINGSKILLSStar
Page 51 and 52: UNIT 5 •• ADVERTISINGYou are me
Page 53 and 54: UNIT 6 •• MONEYFinancial termsI
Page 55 and 56: UNIT 6 •• MONEYKieran Prior: Go
Page 57 and 58: SKILLSDealing withfiguresUSEFUL LAN
Page 59 and 60: UNIT 6 •• MONEY)>> C01.41 Liste
Page 61 and 62: You work for a large multinationalc
Page 63 and 64: UNIT B •• REVISIONWRITINGPut th
Page 65 and 66: UNIT B •• REVISION2 Complete th
Page 67 and 68: _mWiil!Culturaldifferences• socia
Page 69 and 70: _M"IiI!Culture shockUNIT 7 •• C
Page 71 and 72: UNIT 7 •• CULTURESIl})) C01.48
Page 73 and 74: UNIT 7 •• CULTURES>l) CD2.3 Ros
Page 75 and 76: UNIT 8 •• HUMAN RESOURCESVOCABU
Page 77 and 78: UNIT 8 •• HUMAN RESOURCESArticl
Page 79 and 80: UNIT 8 •• HUMAN RESOURCESSKILLS
Page 81 and 82: Education: Finished secondary schoo
Page 83 and 84: UNIT 9 •• INTERNATIONAL MARKETS
Page 89 and 90: An Argentinian exporter is negotiat
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G Sven Selig travelsto BrazilSven S
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UNIT C •• REVISION, To: ) I J .
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UNIT C •• REVISION9 Internation
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_join\il'MRight or wronglook at the
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UNIT 10 •• ETHICSD Read the art
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UNIT 10 •• ETHICSSKILLSConsider
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UNIT 10 •• ETHICSDiscussion top
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UNIT 11 •• LEADERSHIPII Complet
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UNIT 11 •• LEADERSHIPD Without
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UNIT 11 •• LEADERSHIPIII What o
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UNIT 11 •• LEADERSHIPFranco Ros
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UNIT 12 •• COMPETITIONrJ There
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UNIT 12 •• COMPETITIOND Match t
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___ ji!i!tNegotiatingUNIT 12 ••
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QuantityProduct featuresUnit cost (
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CULTURAL AWARENESS.. COMMUNICATION
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UNIT 0 •• REVISIONDear Mr Patti
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UNIT 0 •• REVISION2 Complete th
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WRITING FILEE-mails To:tom.hunt@pro
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WRITING FILEAction minutesFor most
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WRITING FILESummariesWhen you summa
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How to playTHE SOCIAL·CULTURAL GAM
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ACTIVITY FILE2 Travel. Case study.
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ACTIVITY FILE8 Human resources, Rea
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ACTIVITY FilE11 leadership. Case st
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ACTIVITY FILE4 Organisation, Skills
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ACTIVITY FILE11 leadership, Case st
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ACTIVITY FILE6 Money, Case study, p
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GRAMMAR REFERENCEII Past simple and
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GRAMMAR REFERENCEII Modal verbsII -
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GRAMMAR REFERENCEm Relative clauses
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AUDIO SCRIPTSR/D/T Yeah. True.e My
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AUDIO SCRIPTSCDl TRACK 200= JAMES,
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AUDIO SCRIPTSIUght, that's ali i ha
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AUDIO SCRIPTS7 When I visited China
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AUDIO SCRIPTSC02 TRACK 13 (I = INTE
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AUDIO SCRIPTSAt times, they r:'lise
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AUDIO SCRIPTSFor example, one of ot
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GLOSSARYbanner ad n. [C] an adverti
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GLOSSARYdownturn n. [C, U] the part
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GLOSSARYloan n. [C] money borrowed
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GLOSSARYreal estate n. Am£[U] 1 la
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GLOSSARY2 take something on: to agr
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