Market+Leader+Intermediate+3rd+edition+SB

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BackgroundBNT is an American TV channel specialising in business news. Currently, it has a weekly programmecalled Make your pitch. In the programme, entrepreneurs of any age can make a pitch (a persuasivesales presentation) to two wealthy business people (tycoons) asking for money to help them developa business idea, product or service. If the tycoons think the idea will be profitable, they invest someof their own money in the project. However, they usually ask for a large stake in the entrepreneurs'business in return for their investment.Rules of the competitionRead the rules that the entrepreneurs are given before the), make their pitch.1 introduce yourself and state the namc of your business.2 Tell the tycoons how much you want themto invest and on what terms.3 Make a short presentation (2-3 minutes) describing your idea/producuservice.4 Say who the product is aimed at: for cxample, the type of person and age range.SMennon any research you have done or actions you have taken to sell the prociucr/setviceor develop your idea.6 Tr y (0 convince rhe tycoons that your idea/product or service will be profitable andmake mone)' for them.scanned for Paul Jennings
UNIT 6 •• MONEY)>> C01.41 Listen to an entrepreneur ending a presentation of the product, a storagedevice, that he and his partner want the tycoons to invest in. Tick the correctstatements.1 The product can be adapted to any space.2 It can be used to store different kinds of household objects.3 It looks impressive.4 It can only be used once.5 The entrepreneurs want the tycoons to invest €200,OOO in their business.6 If the tycoons accept the entrepreneurs' offer, they will end up owning 20%of the business.)>> (01.42 Listen to the questions and answers following the entrepreneurs' pitch.In groups, discuss these questions.1 If you were one of the tycoons, what other questions would you ask theentrepreneurs before negotiating a stake in their company?2 Do you think you would invest in this product? Why? / Why not?3 If you decided to invest, what stake in the business would you ask for?4 Apart from investing money, how else could you add value to their business?For example, personal qualities? business experience?In tonight's programme, there will be four pitches to the tycoons by entrepreneurs.1 100 sculptures of famous people2 New Formula XF anti·wrinkle cream3 Alfresh lunch box with cooler4 On·the·Spot car cleaningThe tycoons listen to a short pitch (1-2 minutes) from each of theentrepreneurs. Then they ask questions to get additional information.Finally, they decide whether or not they will invest in the project, andon what terms.1 Work in groups of four. Ta ke turns playing the roles of tycoonsand entrepreneurs.Tycoons: Turn to page 145.Entrepreneurs: Choose one of the following products and turnto the relevant page.• Sculptures of famous people (page 136)• New Formula XF anti·wrinkle cream (page 141)• Alfresh lunch box with cooler (page 136)• On·the·Spot car cleaning (page 144)2 Work as one group. Discuss all four projects. Rank them accordingto how good an investment they are for the tycoons (1 excellentinvestment, 4 poor investment). If you can't agree, take a vote.scanned for Paul JenningsWritingWrite an e·mail to the mostsuccessful entrepreneurconfirming the investment whichthe tycoons will make in theirproject. Give reasons for thetycoons' decision.C) Writing {ile page 127Watch the Case studycommentary on the OVO·ROM.V59
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i3rd EditionIntermediateBusiness En
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CONTENTSDISCUSSIONTEXTSLANGUAGE WOR
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INTRODUCTIONWhat is in the units?Yo
Page 7 and 8: BrandmanagementUNIT 1 •• BRANDS
Page 9 and 10: UNIT 1 •• BRANDSRestless pursue
Page 11 and 12: UNIT 1 •• BRANDSTa king part in
Page 13 and 14: ARKETING STRATEGIEFOR EUROPE - OPTI
Page 15 and 16: VOCABULARYBritish andAmericanEnglis
Page 17 and 18: UNIT 2 •• TRAVELCounting the wa
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UNIT 11 •• LEADERSHIPFranco Ros
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UNIT 12 •• COMPETITIONrJ There
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UNIT 12 •• COMPETITIOND Match t
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___ ji!i!tNegotiatingUNIT 12 ••
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QuantityProduct featuresUnit cost (
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CULTURAL AWARENESS.. COMMUNICATION
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UNIT 0 •• REVISIONDear Mr Patti
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UNIT 0 •• REVISION2 Complete th
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WRITING FILEE-mails To:tom.hunt@pro
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WRITING FILEAction minutesFor most
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WRITING FILESummariesWhen you summa
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How to playTHE SOCIAL·CULTURAL GAM
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ACTIVITY FILE2 Travel. Case study.
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ACTIVITY FILE8 Human resources, Rea
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ACTIVITY FilE11 leadership. Case st
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ACTIVITY FILE4 Organisation, Skills
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ACTIVITY FILE11 leadership, Case st
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ACTIVITY FILE6 Money, Case study, p
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GRAMMAR REFERENCEII Past simple and
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GRAMMAR REFERENCEII Modal verbsII -
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GRAMMAR REFERENCEm Relative clauses
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AUDIO SCRIPTSR/D/T Yeah. True.e My
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AUDIO SCRIPTSCDl TRACK 200= JAMES,
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AUDIO SCRIPTSIUght, that's ali i ha
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AUDIO SCRIPTS7 When I visited China
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AUDIO SCRIPTSC02 TRACK 13 (I = INTE
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AUDIO SCRIPTSAt times, they r:'lise
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AUDIO SCRIPTSFor example, one of ot
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GLOSSARYbanner ad n. [C] an adverti
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GLOSSARYdownturn n. [C, U] the part
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GLOSSARYloan n. [C] money borrowed
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GLOSSARYreal estate n. Am£[U] 1 la
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GLOSSARY2 take something on: to agr
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