Market+Leader+Intermediate+3rd+edition+SB

ACTIVITY FILE12 Competition, Starting up, page 112Key12a) 3a) 33 a) 1 b) 24 a) 1 b) 25a)1 b) 2b) 2 c) 1 6a) 3b) 2 c) 1b) 2 c) 1 7 a) 1 b) 2 c) 3c) 3c) 3c) 38 a) 1 b) 29a) 3 b)c) 32 c) 110 a) 3 b) 2 c) 1Over 26You are extremely competitive. You have high standards and expect a lot from yourself andother people. You are probably an impatient person. You like to win at all times and getupset if you lose. You perform well under pressure and enjoy a challenge.18-26You are fairly competitive. You are competitive in areas that are important to you. Youdon't always have to be the best. You are pleased when other people are successful,such as members of your family or your colleagues. You don't believe that 'winning iseverything'.12-17You are not very competitive. You believe it is more important to take part than to win. Youenjoy working in a group rather than individually. You try to avoid pressure as much aspossible.11-10You are not at all competitive. You are probably a good team player. You want to enjoy lifeand be as relaxed as possible. You don't like being the centre of attention. You try to avoidworking under pressure or having to meet tight deadlines.1 Brands, Skills, Exercise D, page 11Student BIn your opinion, the product is the problem. The jewellery is fairly fashionable, but not a lotdifferent from competing products. You want to:oooootake the Cecile range out of the market and stop selling it.develop new jewellery which fills a gap in the market and which has an obvious USP(unique selling point).invest more money in research for new jewellery products.carefully study rival products to And out why they are so successful.market more unusual designs from young Asian and Indian designers.2 Travel, Case study, page 20Account Manager, BTSYou agree to a meeting with NeoTech's Head ofTravel. Suggest that you meet at NeoTech'shead office. Here is your diary for next week.140MondayTuesdayWednesdayThursdayFridayMorningAfternoonAll·day meeting to discuss new business developmentsPresentation to the Board of Directors. You may be available late in theafternoon, after 5 p.m.All·day meetings with clientsMedical check·upWriting a reportscanned for Paul JenningsFreeFlight to New York 6 p.m.