Market+Leader+Intermediate+3rd+edition+SB

WRITING FILEReportsA report should be well organised, withinformation in a logical order. Thereis no set layout for a report. It willdepend on:a) the type of reportb) the company style.The format used here is suitable forformal reports:• title• executive summary• introduction• findings• conclusion• recommendationsBusiness Software picProduct reportThe executive summary is a summaryof the main points and conclusion ofthe report. It gives the reader a quickoverview of the total situation.f-.. Executive summaryWe have been contacted by Lenz AG, a German manufacturer ofmobile telephones, and asked about the possibility of a co-operationagreement. We would adapt our business software for use in theirproducts. Tests show that their product is a very good one and popularwith our target market.The introduction shows the points thatwill be looked at.f-.. IntroductionThis report will look at:• the hardware manufacturer and their equipment• software that could be used on their mobile phones• the advantages of working together• recommendations for action.The findings are the facts discovered.r-f-. Findings1 Lenz has been developing cheap, small-scale electronic devicesfor 35 years. In the last five years, they have focused on moreexpensive mobile phones for businesspeople. These have been verysuccessful. One in four mobile phones for the business market is aLenz.2 Our new Executive Organiser software has a lot of attractive featuresfor the travelling businessperson (e.g. address book, e-mail, videoand voice recorder, street-finder function, etc.).3 Market research shows that there is a lot of interest in our productsbeing used on machines apart from computers.The cone/usion is what you think aboutthe facts and how you interpret them.f- .. ConclusionThe two companies have products which fit well together .Recommendations are practicalsuggestions to deal with the situationand ideas for making sure futureactivities run more easily.- .. RecommendationWe should have a meeting with representatives from Lenz as soon aspossible to discuss a joint venture between our companies, with the aimof putting our software onto their mobile phones.Tracy CruickshankResearch and Development Director19 October130scanned for Paul Jennings