Market+Leader+Intermediate+3rd+edition+SB

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FastFitnessGeneral ManagerRequired for our chain ofBackgroundFast Fitness owns and operates a chain of health andleisure clubs in the United States. Two years ago, thecompany decided to enter the South American market.It began by opening six clubs in Sao Paulo, Brazil.The clubs appeal mainly to people aged 20-40. All theclubs have a gymnasium, with the latest equipment,an aerobics studio, a swimming pool, sun decks, a cafe,bar and clubroom. Four of the clubs are located in areaswhere large numbers of Japanese, Spanish, Chineseand Italian immigrants live.The performance of the clubs has been disappointing,and none of them has reached their turnover andprofit targets. Many members have not renewed theirmembership, and the clubs have not attracted enoughnew members. Fast Fitness recently advertised for aGeneral Manager. His/Her main task will be to boostsales at the clubs and increase profits.• Salary negotiableHealth and Leisure Clubs• Excellent benefits packageThe job: eadjn Q ' co-ordinating, and motivating staffncreaṣmg_ the revenue and profits of the sjl b: E'c;>jting .new business opportunitiesc u S In Sao PauloralsI09 WIth and motivating our team ofmanagers and their staff• Contrjuting to marketing plans andstrategies: Dynamic,. enthusiastic, flexibleThe personA strong Interest in health and fitness• A goo .track record in previous jobs• The ability to work with people from differentlcu tural backgrounds• 9utstanding communication andInterpersonal skills• A flair for new ideas and organizational skillsFast Fitness, 80 Front StNew York NY 10003-1324You are directors of Fast Fitness.1 Study the file cards on the four shortlisted candidates on the opposite page. Hold ameeting to discuss the strengths and weaknesses of each person. Try to rank the fourcandidates in terms of their suitability for the job.2 Listen to the interview extracts with each of the candidates and come to a final decisionon who should get the job.)>> C02.10 Sean Wilder)>> C02.11 Paulo Goncalves)>> CD2.12 Martha Gomez)>> (D2.13 Silvia Cominelliscanned for Paul Jennings
Education: Finished secondary school; two years' trainingat a School of Dance and Theater.Experience: Several years as professional dancer intheaters and on television. Joined a small fitness center asinstructor.Outstanding achievement: Introduced fitness programs inthe center for people suffering from Parkinson's Disease andmultiple sclerosis. Received an award for this work.Skills: Qualified in first aid. Fluent Spanish and Portuguese.Personality/appearance: Warm, friendly, dynamic.Appearance: rather a "hippy" look.Comments: I hope to buifd new schemes and initiatives tohelp people in the community to achieve a healthier lifestyle.I! we promote that idea, people will flock to Fast Fitnessclubs."Believes her main asset is her creativity.Interests: pop music, running a weekly aerobics class.. . r\
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i3rd EditionIntermediateBusiness En
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CONTENTSDISCUSSIONTEXTSLANGUAGE WOR
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INTRODUCTIONWhat is in the units?Yo
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BrandmanagementUNIT 1 •• BRANDS
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UNIT 1 •• BRANDSRestless pursue
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UNIT 1 •• BRANDSTa king part in
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ARKETING STRATEGIEFOR EUROPE - OPTI
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VOCABULARYBritish andAmericanEnglis
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UNIT 2 •• TRAVELCounting the wa
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UNIT 2 •• TRAVELSKILLSTelephoni
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Hotat Pf"obtart'lLast Thursday, I c
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UNIT3 •• CHANGEDescribingchange
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B Without looking back at the artic
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UNIT 3 •• CHANGEIi )>> CDl.17 l
Page 29 and 30: UNIT3 •• CHANGE$ C01.18 Scott H
Page 31 and 32: You are all attending a conference
Page 33 and 34: UNIT A •• REVISIONSKILLSComplet
Page 35 and 36: UNIT A •• REVISIONCultures: Soc
Page 37 and 38: UNIT 4 •• ORGANISATIONCompanyst
Page 39 and 40: UNIT 4 •• ORGANISATIONm Match t
Page 41 and 42: UNIT 4 •• ORGANISATIONSKILLSSoc
Page 43 and 44: UNIT 4 •• ORGANISATIONWork in g
Page 45 and 46: UNIT 5 •• ADVERTISINGII Which o
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Page 49 and 50: UNIT 5 •• ADVERTISINGSKILLSStar
Page 51 and 52: UNIT 5 •• ADVERTISINGYou are me
Page 53 and 54: UNIT 6 •• MONEYFinancial termsI
Page 55 and 56: UNIT 6 •• MONEYKieran Prior: Go
Page 57 and 58: SKILLSDealing withfiguresUSEFUL LAN
Page 59 and 60: UNIT 6 •• MONEY)>> C01.41 Liste
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Page 63 and 64: UNIT B •• REVISIONWRITINGPut th
Page 65 and 66: UNIT B •• REVISION2 Complete th
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Page 73 and 74: UNIT 7 •• CULTURES>l) CD2.3 Ros
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Page 95 and 96: UNIT C •• REVISION9 Internation
Page 97 and 98: _join\il'MRight or wronglook at the
Page 99 and 100: UNIT 10 •• ETHICSD Read the art
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Page 103 and 104: UNIT 10 •• ETHICSDiscussion top
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Page 111 and 112: UNIT 11 •• LEADERSHIPFranco Ros
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Page 117 and 118: ___ ji!i!tNegotiatingUNIT 12 ••
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Page 121 and 122: CULTURAL AWARENESS.. COMMUNICATION
Page 123 and 124: UNIT 0 •• REVISIONDear Mr Patti
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Page 127 and 128: WRITING FILEE-mails To:tom.hunt@pro
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WRITING FILESummariesWhen you summa
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How to playTHE SOCIAL·CULTURAL GAM
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ACTIVITY FILE2 Travel. Case study.
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ACTIVITY FILE8 Human resources, Rea
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ACTIVITY FilE11 leadership. Case st
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ACTIVITY FILE4 Organisation, Skills
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ACTIVITY FILE11 leadership, Case st
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ACTIVITY FILE6 Money, Case study, p
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GRAMMAR REFERENCEII Past simple and
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GRAMMAR REFERENCEII Modal verbsII -
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GRAMMAR REFERENCEm Relative clauses
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AUDIO SCRIPTSR/D/T Yeah. True.e My
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AUDIO SCRIPTSCDl TRACK 200= JAMES,
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AUDIO SCRIPTSIUght, that's ali i ha
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AUDIO SCRIPTS7 When I visited China
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AUDIO SCRIPTSC02 TRACK 13 (I = INTE
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AUDIO SCRIPTSAt times, they r:'lise
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AUDIO SCRIPTSFor example, one of ot
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GLOSSARYbanner ad n. [C] an adverti
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GLOSSARYdownturn n. [C, U] the part
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GLOSSARYloan n. [C] money borrowed
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GLOSSARYreal estate n. Am£[U] 1 la
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GLOSSARY2 take something on: to agr
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