GLOSSARYsecurity n. (plural securities) 1 [U] actions to keep someone orsomething safe from being damaged, stolen, etc.2 [U] a feeling of being safe and free from worry about whatmight happen3 [U] property or other assets that you promise to givesomeone if you cannot pay back the money that you owethem4 [C] a financial investment such as a bond or share, or therelated certificate showing who owns itsegment n. [C] 1 a part of the economy of a country or acompany's work2 market segment a group of customers that share similarcharacteristics, such as age, income, interests and socialclass3 market segment the products in a particular part of themarketseniority n. [U] 1 the fact of being older or higher in rank thansomeone else2 the official advantage someone has because they haveworked for an organisation for a long timeshare n. [C] one of the parts into which ownership of a companyis dividedshareholder n. [C] someone who owns shares in a companyshipment n. 1 [C] a load of goods sent by sea, road, train or air2 [U] the act of sending a load of goods by sea, road, trainor airshortlist1 n. [C] arE a list of the most suitable people for ajob or a prize, chosen from all the people who were firstconsideredshortlistz v. [T, usually passive] arE to put someone on ashortlist for a job or a prizeskill n. [C, U] an ability to do something well, especiallybecause you have learned and practised itslowdown n. [C, usually singular] when something gets slowerspecification n. [C, usually plural] a detailed description of howsomething should be designed or madesponsors v. [T] to give money to pay for a television programme,a sports or arts event, training, etc. in exchange foradvertising or to get public attentionsponsorz n. [C] a person or company that pays for a televisionprogramme, a sports or arts event, training, etc. inexchange for advertising or to get public attentionstake n. [C, usually singular] money risked or invested in abusinessstandard n. [C, U] a level of quality, skill, ability or achievementby which someone or something is judged, and that isconsidered good enough to be acceptablestandard of living n. (plural standards of living) [C, usuallysingular] the amount of wealth or comfort that a person,group or country hasstatement n. [C] 1 something you say or write publicly orofficially to let people know your intentions or opinions, orto record factsmission statement a short written statement made byan organization, intended to communicate its aims tocustomers, employees, shareholders, etc.2 a list showing amounts of money paid, received, owing,etc. and their totalbank statement a statement sent regularly by a bank to acustomer, showing the money that has gone into and out oftheir account over a particular period of timestock n. [C, U] 1 especially ArnE one of the shares into whichownership of a company is divided, or these sharesconsidered together2 stocks a supply of a commodity (= oil, metal, fa rmproduct, etc.) that has been produced and is kept to beused when needed3 especially arE a supply of raw materials or parts beforethey are used in production, or a supply of finished goods(= inventory ArnE)4 a supply of goods, kept for sale by a shop or other retailerstrategic adj. done as part of a plan to gain an advantage orachieve a particular purposestrategically adv.strategy n. (plural strategies) 1 [C] a plan or series of plans forachieving an aim, especially success in business or the bestway for an organisation to develop in the future2 [U] the process of skilful planning in generalstrengthen V. 1 [I, T] If a currency strengthens, or somethingstrengthens it, the currency increases in value.2 [T] to improve the financial situation of a country,company, etc.stunt n. [C] something that is done to attract people's attentionto a product or companysubsidiary n. (plural subsidiaries) [C] a company that is at leasthalf-owned by another companysubsidise (also subsidize ArnE) II. [T] If a government ororganisation subsidises a company, activity, etc., it payspart of the cost.subsidised adj. [only before a noun]subsidy n. (plural subsidies) [C] money that is paid by agovernment or organisation to make something such as aparticular food or product cheaper to buy, use or producesupplier n. [C] a company that provides a particular type of productsupplyl v. (past tense and past participle supplied) [T] 1 toprovide goods or services to customers, especially regularlyand over a long period of time2 to give someone something they want or needsupplyZ n. (plural supplies) [C] an amount of something that isavailable to be sold, bought, used, etc.supply chain (also distribution chain, chain of distribution)the series of organisations that are involved in passingproducts from manufacturers to the publicsurplus n. [C, U] an amount of something that is more thanwhat is wanted, needed or usedtrade surplus (also balance of trade surplus) [C, U] a surplusrelated to imports and exports, rather than other paymentssustain v. [T] to manage to make something continue to existover a long period of timesustained adj.survey n. [C] a set of questions given to a group of people tofind out about their opinions or behaviourmarket survey a study of the state of a particular market,showing competitors' sales, buyers' intentions, etc.take on phr.v. (past tense took on; past participle taken on) [T] 1take somebody on to start to employ someone174scanned for Paul Jennings
GLOSSARY2 take something on: to agree to do some work or to beresponsible for somethingtake over phr. v. (past tense took over; past participle takenover) [T] to take control of a company by buying more than50% of its sharestakeover n. [C]target' n. [C] 1 an organisation, industry, government, etc. thatis deliberately chosen to have something done to it2 a result such as a total, an amount or a time which youaim to achieve3 target customer/group/area, etc. a limited group ofpeople or area that a plan, idea, etc. is aimed attarget2 v. [T] 1 to aim products, programmes of work, etc. at aparticular area or group of people2 to choose someone or something for a particular type oftreatmenttargeted adj. [only before a noun]tariff n. [C, usually plural] a tax on goods coming into a countryor going out of itteaser n. [C] an advertisement intended to get people'sattention for advertisements that will come later orproducts that will be available latertip n. [C] 1 a piece of advice about what is likely to happen, forexample about which shares are likely to go up or down in value2 a small amount of additional money that you give tosomeone such as a waiter in order to thank them for theirservicestrack record n. [C, usually singular] all the things that a personor organisation has done in the past, which shows howgood they are at doing their job, dealing with problems, etc.transaction n. [C] 1 a payment, or the process of making one2 a business dealtrend n. [C] the general way in which a particular situation ischanging or developingtrial n. 1 [C] a legal process in which a court of law examines acase to decide whether someone is guilty of a crime2 [C, usually plural] a process of testing a product to seewhether it is safe, effective, etc.trial v. [T], trialling n. [U]turnaround (also turnround BrE) n. [C, usually singular] 1 thetime between receiving an order for goods, dealing with itand sending the goods to the customer2 a complete change from a bad situation to a good one3 a complete change in someone's opinion or ideasturnover n. [singular] 1 BrE the amount of business done ina particular period, measured by the amount of moneyobtained from customers for goods or services that havebeen sold2 the rate at which workers leave an organisation and arereplaced by others3 the rate at which goods are soldtycoon n. [C] someone who is successful in business andindustry and has a lot of money and powerunfair adj. 1 not right or fair2 not giving a fair opportunity to everyoneunique selling point (USP) n. [C] a feature of a product that noother similar products have, used in advertising, etc. to tryto persuade people to buy itupgradeS v. [I, T] 1 to make a computer, machine, program, etc.better and able to do more things2 to get a better seat on a plane, a better rented car, etc.than the one you paid forupgrade2 n. [C] 1 the act of improving a product or service, orone that has been improved2 an occasion when someone is given a better seat on aplane, or a better rented car, than the one they paid fo rupmarket' (also upscale ArnE) adj. involving goods and servicesthat are expensive and perhaps of good quality comparedto other goods, etc. of the same type, or the people thatbuy themupmarket2 (also upscale ArnE) adv. 1 go/move upmarket/upscale to start buying or selling more expensive goods orservices2 take something upmarket/upscale to change a productor a service, or people's ideas about it, so that it is or seemsto be more expensive and of better qualityupturn n. [C] an increase or improvement in the level ofsomethingvacancy n. (plural vacancies) [C] a job that is available forsomeone to start doingvalue n. 1 [C, U] the amount of money something is worthgood/excellent, etc. value (for money) If something isgood/excellent, etc. value, it is of good quality, consideringits price or you get a large amount for the price.2 values [plural] the principles and practices that a businessor organisation thinks are important and which it tries tofollowvoice mail (also voicemail) n. [U] an electronic system on yourtelephone that lets you leave messages fo r people whophone you when you are not available, and lets them leavemessages for youvolatile adj. A volatile market, situation, etc. changes quicklyand suddenly, fo r example rising and fa lling without muchwarning.volatility n. [U]volume n. [C, U] 1 the amount of space that a substance orobject contains or fills2 the total amount of somethingwage n. [C] (also wages) money that someone earns accordingto the number of hours, days or weeks that they work,especially money that is paid each weekminimum wage [singular] the lowest amount of money thatcan legally be paid per hour to a workerwarehouse n. [C] a large building used for storing goods inlarge quantitieswealth n. [U] a large amount of money or valuable possessionswealthy adj.withdraw v. (past tense withdrew; past participle withdrawn) [T]1 to take money out of a bank account2 If a company withdraws a product or service, it stopsmaking it available, either for a period of time orpermanently.workforce n. [singular] all the people who work in a particularcountry, industry or factoryscanned for Paul Jennings175
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i3rd EditionIntermediateBusiness En
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CONTENTSDISCUSSIONTEXTSLANGUAGE WOR
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INTRODUCTIONWhat is in the units?Yo
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BrandmanagementUNIT 1 •• BRANDS
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UNIT 1 •• BRANDSRestless pursue
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ARKETING STRATEGIEFOR EUROPE - OPTI
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VOCABULARYBritish andAmericanEnglis
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UNIT 2 •• TRAVELCounting the wa
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UNIT 2 •• TRAVELSKILLSTelephoni
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UNIT3 •• CHANGE$ C01.18 Scott H
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You are all attending a conference
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UNIT A •• REVISIONCultures: Soc
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UNIT 4 •• ORGANISATIONCompanyst
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UNIT 5 •• ADVERTISINGII Find al
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UNIT 6 •• MONEYFinancial termsI
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UNIT 6 •• MONEYKieran Prior: Go
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SKILLSDealing withfiguresUSEFUL LAN
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UNIT 6 •• MONEY)>> C01.41 Liste
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