Market+Leader+Intermediate+3rd+edition+SB

UNIT 12 •• COMPETITIONHead-to-headcompetitiona In groups, discuss what you know about Starbucks and McDonald's.Il Read the first two paragraphs of the article. Which company is focusingmore on the international market?B Read the whole article, then look at these company plans. Write 'M'(McDonald's) or '5' (Starbucks) for each one.1 start competing in the coffee-bar market2 replace their Chief Executive3 slow expansion in the US4 introduce coffee bars with 'baristas'5 close under-performing stores6 focus on international plans7 allow customers to see drinks being made8 use simple sizes for coffees9 probably offer coffee at a lower price than their major competitorsMcDonald's stirs upbattle with Starbucksby James QuinnStarbucks' Chief ExecutiveJim Donald - who haspresided over a 50 per cenlwith plans to open coffeebars across the United35 States. McDonald's, untildecline in the retailer's5 share price in the last 12months - is to be rcplacedby founder and ChairmanHoward Schultz.now beller known forBig Mac burgers thanits beverages, yesterdaydetailed plans to roll out40 coffee bars completeHis appointment comes10 after a dark J 2 monthsfor Starbucks, which hasseen it lose QuI (0 rivalssuch as Dunkin' Donuts-15with their own 'baristas'in its near-14,OOO NorthAmerican stores.Although there is 110fixed timescale for the roll­ISand McDonald's, whohave begun to replicate itssuccess. Schultz is nowset to slow the expansionof the retailer's growthin the US, closing under-20 performing stores in directresponse to the slowingNorth American economy.Instead, he will focus onthe company's imernational25 plans. usmg moneyoriginally earmarked forUS store openings for itsglobal expansion plans.Fast-foodgiant30 McDonald's is set totake on Starbucks in thecompetitive coffee market,out, trials are already underway, and it is believed thepush could add $1 bn a yearto McDonald's S21.6bn of50 annual sales. The aim isto compete head-to-headwith Starbucks in the everincreasingbrewed coffeemarket.55 The trial involvesrecruiting 'baristas' - a termmade famous by Starbucks- to stores, where espressomachines are displayed at60 the counter, so allowingcustomers to actually seethe drinks being made.This is in direct contrastto McDonald's traditional65 approach, where productstend to be made out of sightfrom the consumer.McDonald's is alsotrying to demystify the at70 times confusing Starbucksapproach to coffee,replacing sizes such as'venti' and 'grande' with asimplistic small, medium75 and large.In a direct side-swipe atits coffee-focused rival, it iseven going so far as to usethe difficulties customers80 often have in pronouncingwords like 'laue' inconsumer advertising inKansas City, where one ofthe trials is taking place.85 A McDonald's spokesm .. 'Ul90told the Daily Telegraphthat the push is part ofthe company's globalfocus on offering 'greatproducts at great value',suggesting the price pointwill be somewhat lowerthan that of Starbucks.The move follows on from95 a previous roll-out of itscoffee products, and ispart of a wider re-imagingof many of its stores.from the Daily TelegraphIII Reread the article's headline and first three paragraphs and find theprepositions that go with these verbs.1 stir 2 replace 3 lose 4 focus 5 take114scanned for Paul Jennings