- Page 1 and 2: i3rd EditionIntermediateBusiness En
- Page 3 and 4: CONTENTSDISCUSSIONTEXTSLANGUAGE WOR
- Page 5 and 6: INTRODUCTIONWhat is in the units?Yo
- Page 7 and 8: BrandmanagementUNIT 1 •• BRANDS
- Page 9 and 10: UNIT 1 •• BRANDSRestless pursue
- Page 11 and 12: UNIT 1 •• BRANDSTa king part in
- Page 13: ARKETING STRATEGIEFOR EUROPE - OPTI
- Page 17 and 18: UNIT 2 •• TRAVELCounting the wa
- Page 19 and 20: UNIT 2 •• TRAVELSKILLSTelephoni
- Page 21 and 22: Hotat Pf"obtart'lLast Thursday, I c
- Page 23 and 24: UNIT3 •• CHANGEDescribingchange
- Page 25 and 26: B Without looking back at the artic
- Page 27 and 28: UNIT 3 •• CHANGEIi )>> CDl.17 l
- Page 29 and 30: UNIT3 •• CHANGE$ C01.18 Scott H
- Page 31 and 32: You are all attending a conference
- Page 33 and 34: UNIT A •• REVISIONSKILLSComplet
- Page 35 and 36: UNIT A •• REVISIONCultures: Soc
- Page 37 and 38: UNIT 4 •• ORGANISATIONCompanyst
- Page 39 and 40: UNIT 4 •• ORGANISATIONm Match t
- Page 41 and 42: UNIT 4 •• ORGANISATIONSKILLSSoc
- Page 43 and 44: UNIT 4 •• ORGANISATIONWork in g
- Page 45 and 46: UNIT 5 •• ADVERTISINGII Which o
- Page 47 and 48: UNIT 5 •• ADVERTISINGII Find al
- Page 49 and 50: UNIT 5 •• ADVERTISINGSKILLSStar
- Page 51 and 52: UNIT 5 •• ADVERTISINGYou are me
- Page 53 and 54: UNIT 6 •• MONEYFinancial termsI
- Page 55 and 56: UNIT 6 •• MONEYKieran Prior: Go
- Page 57 and 58: SKILLSDealing withfiguresUSEFUL LAN
- Page 59 and 60: UNIT 6 •• MONEY)>> C01.41 Liste
- Page 61 and 62: You work for a large multinationalc
- Page 63 and 64: UNIT B •• REVISIONWRITINGPut th
- Page 65 and 66:
UNIT B •• REVISION2 Complete th
- Page 67 and 68:
_mWiil!Culturaldifferences• socia
- Page 69 and 70:
_M"IiI!Culture shockUNIT 7 •• C
- Page 71 and 72:
UNIT 7 •• CULTURESIl})) C01.48
- Page 73 and 74:
UNIT 7 •• CULTURES>l) CD2.3 Ros
- Page 75 and 76:
UNIT 8 •• HUMAN RESOURCESVOCABU
- Page 77 and 78:
UNIT 8 •• HUMAN RESOURCESArticl
- Page 79 and 80:
UNIT 8 •• HUMAN RESOURCESSKILLS
- Page 81 and 82:
Education: Finished secondary schoo
- Page 83 and 84:
UNIT 9 •• INTERNATIONAL MARKETS
- Page 85 and 86:
UNIT 9 •• INTERNATIONAL MARKETS
- Page 87 and 88:
UNIT 9 •• INTERNATIONAL MARKETS
- Page 89 and 90:
An Argentinian exporter is negotiat
- Page 91 and 92:
G Sven Selig travelsto BrazilSven S
- Page 93 and 94:
UNIT C •• REVISION, To: ) I J .
- Page 95 and 96:
UNIT C •• REVISION9 Internation
- Page 97 and 98:
_join\il'MRight or wronglook at the
- Page 99 and 100:
UNIT 10 •• ETHICSD Read the art
- Page 101 and 102:
UNIT 10 •• ETHICSSKILLSConsider
- Page 103 and 104:
UNIT 10 •• ETHICSDiscussion top
- Page 105 and 106:
UNIT 11 •• LEADERSHIPII Complet
- Page 107 and 108:
UNIT 11 •• LEADERSHIPD Without
- Page 109 and 110:
UNIT 11 •• LEADERSHIPIII What o
- Page 111 and 112:
UNIT 11 •• LEADERSHIPFranco Ros
- Page 113 and 114:
UNIT 12 •• COMPETITIONrJ There
- Page 115 and 116:
UNIT 12 •• COMPETITIOND Match t
- Page 117 and 118:
___ ji!i!tNegotiatingUNIT 12 ••
- Page 119 and 120:
QuantityProduct featuresUnit cost (
- Page 121 and 122:
CULTURAL AWARENESS.. COMMUNICATION
- Page 123 and 124:
UNIT 0 •• REVISIONDear Mr Patti
- Page 125 and 126:
UNIT 0 •• REVISION2 Complete th
- Page 127 and 128:
WRITING FILEE-mails To:tom.hunt@pro
- Page 129 and 130:
WRITING FILEAction minutesFor most
- Page 131 and 132:
WRITING FILESummariesWhen you summa
- Page 133 and 134:
How to playTHE SOCIAL·CULTURAL GAM
- Page 135 and 136:
ACTIVITY FILE2 Travel. Case study.
- Page 137 and 138:
ACTIVITY FILE8 Human resources, Rea
- Page 139 and 140:
ACTIVITY FilE11 leadership. Case st
- Page 141 and 142:
ACTIVITY FILE4 Organisation, Skills
- Page 143 and 144:
ACTIVITY FILE11 leadership, Case st
- Page 145 and 146:
ACTIVITY FILE6 Money, Case study, p
- Page 147 and 148:
GRAMMAR REFERENCEII Past simple and
- Page 149 and 150:
GRAMMAR REFERENCEII Modal verbsII -
- Page 151 and 152:
GRAMMAR REFERENCEm Relative clauses
- Page 153 and 154:
AUDIO SCRIPTSR/D/T Yeah. True.e My
- Page 155 and 156:
AUDIO SCRIPTSCDl TRACK 200= JAMES,
- Page 157 and 158:
AUDIO SCRIPTSIUght, that's ali i ha
- Page 159 and 160:
AUDIO SCRIPTS7 When I visited China
- Page 161 and 162:
AUDIO SCRIPTSC02 TRACK 13 (I = INTE
- Page 163 and 164:
AUDIO SCRIPTSAt times, they r:'lise
- Page 165 and 166:
AUDIO SCRIPTSFor example, one of ot
- Page 167 and 168:
GLOSSARYbanner ad n. [C] an adverti
- Page 169 and 170:
GLOSSARYdownturn n. [C, U] the part
- Page 171 and 172:
GLOSSARYloan n. [C] money borrowed
- Page 173 and 174:
GLOSSARYreal estate n. Am£[U] 1 la
- Page 175 and 176:
GLOSSARY2 take something on: to agr